Teva, a division of Deckers Outdoor Corporation, will debut a new limited-edition offering of its iconic sport sandals throughout the spring and summer of 2013. The new styles will be available at exclusive retailers around the world celebrating the brand’s original look and design with unexpected colors and detailing.
Teva, which means “nature” in Hebrew, created the original sport sandal. Nearly 30 years ago, a Grand Canyon river guide blended the best parts of shoes and sandals, crafting the world’s first sport sandal. That simplicity, versatility and performance has made Teva a mainstay in both the outdoor and fashion worlds since 1984.
“The time is right to energize the classic Teva styles and offer limited-edition sandals through partnerships with designers and fashion forward retailers,” said Juerg Geser , Teva’s senior director of product. “Our heritage serves as inspiration for everything we do, especially as we set out to reach the next generation of outdoor consumers.”
The new offering celebrates the spirit of Teva’s outdoor heritage, perfect for a day on Idaho’s Salmon River yet equally at home on the streets of New York, Tokyo or London. The new styles will be available at select retail partners and Teva.com in spring/summer 2013:
ORIGINAL UNIVERSAL ($50)
Teva honors its outdoor heritage by energizing its iconic silhouetteâ€the Original Universal. Featuring traditional nylon webbing in rich jewel tones, a contoured EVA topsole and a durable rubber outsole, the Original Universal is as relevant today as it was in 1984.
HURRICANE XLT ($60)
Over the years, some things prove themselves to be timeless. With its no-nonsense style and supremely versatile functionality, the Hurricane XLT has earned its stripes. The much-loved Hurricane XLT is now available in fresh new colors and bright white outsoles.
MUSH UNIVERSAL ($40)
When two longstanding traditions come together, the results can be unpredictable. The Mush Universal is a shining example of when this type of blending works seamlessly. It merges the versatility and freedom of the original Teva Universal Strapping System with the jaw-dropping comfort of Teva Mush, the brand’s ever-popular flip flop platform, and the results are beautiful.
Exclusive Retail Collaborations
As popularity of the iconic sport sandal silhouette rises, new retail partners, including Urban Outfitters in the U.S. and Ships in Japan, have joined Teva in the celebration of the classic sandal. These select retailers will launch limited-edition designs this spring.
Urban Outfitters
Urban Outfitters is a U.S. based retailer offering an eclectic mix of merchandise focused on contemporary art, music and fashion. Urban Outfitters exclusive Teva collection features original tribal webbing designs, delivering on-trend fashion with classic Teva styling. The Original Universal ($50) and, the very first Teva design that launched the brand in 1984, the Original Sandal ($45), will be available in exclusive limited-edition colors at select Urban Outfitters beginning May 15, 2013.
Ships
Ships is a premier Japanese fashion retailer specializing in up-scale casual wear and heritage American footwear and accessories, with key locations in Harajuku, Shibuya and Shinjuku. The Ships collection, featuring four new colors of the Original Universal, is priced at $60 and will be available at select Ships doors beginning May 1, 2013.
Teva will continue to celebrate the iconic sandal through an integrated consumer marketing campaign this summer through retail, digital and events worldwide.
