Cabela’s named Sturm, Ruger & Company, Inc. Vendor of the Year.


This is an exceptional honor considering the many world-class vendors that contribute to the success of Cabelas,” said Shawn Leska, Ruger director of sales. “This award also validates our ongoing efforts in new product design, improved manufacturing processes, enhanced marketing communication and expanded distributor and retailer programs, all of which contribute to Rugers success. 

Roger Verhulst, Cabelas senior vice president of merchandising, noted that it was a team effort by Ruger and Lipseys that earned the special recognition. We have many vendor partners, but the Lipseys/Ruger team stands out as a key partnership, said Verhulst. Ruger and Lipseys have long term vision, great communication, offer new and exclusive products and help create a strategy to market together. We have a strong relationship with Lipseys and Ruger and they are doing the right things to contribute to success, Verhulst concluded.


We are honored to be recognized as Vendor of the Year, said Lipsey’s President & CEO Laurie Lipsey Aronson. She continued, I think it is very appropriate that Ruger and Lipseys are both recognized as it is a team effort to serve Cabelas. The key ingredients in this success are planning, communication and hard work by a dedicated staff. As a firearms distributor, we coordinate many parts of the process and we work hard to provide exceptional service to all our customers.