A new Nike ad featuring Tiger Woods with the tagline, “”Winning takes care of everything” has sparked outrage among social media critics in wake of his cheating scandal. Nike defended the ad. In a statement provided to media, Nike said, “Tiger has always has always said he competes to win,”
The brief statement added, “When asked about his goals such as getting
back to No. 1, he has said consistently winning is the way to get there.
The statement references that sentiment and is a salute to his athletic
performance.”
The Web ad from Nike, showing Woods lining up over a putt, congratulated Wood’s return
to the No. 1 ranking over the weekend. The phrase – “winning takes care of everything” – was often used by the golfer over the past few years.
Netizens blasted the ad on Facebook and Twitter as being too dismissive of the multiple extramarital affairs Woods committed four years ago that led his wife, Elin Nordegren, to subsequently divorce him.
Wrote one commenter on the Nike Golf Facebook page, “Nice message that you are sending to children. So it doesnt matter what kind of person you are, what your morals are, as long as you win?”
“Nikes worst ad ever! Ill never buy Nike product again. Someone should get fired,” wrote another commenter on Nike’s Facebook page.
