Westcomb has signed Invictus Outdoor as the sales agency to further develop the Canadian outerwear brand’s presence in retailers across the southeastern United States…
Category: Outdoor
West Marine EVP Bruce Edwards Resigns
West Marine, Inc. announced that Bruce Edwards resigned Sept. 4 as executive vice president – stores, port supply and e-commerce upon returning from an eight week sabbatical. Edwards has worked for West Marine for 26 years…
Helly Hansen Resumes Control of Canadia Workwear from Licensee
Helly Hansen has agreed to resume control of its Canadian Workwear distribution, sales, and marketing from licensee Climate Technical Gear as part of its commitment to growing its market presence and unifying its brand…
Head N.V. Subsidiary to Raise $45 Million in Swiss Bond Issue
Amsterdam-based Head NV and its subsdiary HTM Sport GmbH announced they will issue a new €45 million bond in Switzerland that will be issued by HTM and guaranteed by Head NV…
Polar Launches App for Physical Education Instructors
Polar, the maker of heart rate monitoring and fitness assessment devices, has launched the Polar GoFit iPad app, a solution for physical education teachers facing the challenge of objectively evaluating students based on their individual efforts in PE cla
Fathead Launches Second High School Team Video Challenge
Fathead, the maker of of officially licensed sports, entertainment and custom wall decals, announced the launch of Fathead's second High School Team Video Challenge, in which one high school team will win a Fathead makeover. Last year's winner,
GoPro’s Backing Propels Mountain Games to New Heights
The 12th edition of Vail’s summer Mountain Games, the inaugural year with GoPro as the new title sponsor, experienced a dramatic increase in spectators and local economic impacts, along with a substantial increase in television and media exposure, r
Telluride Venture Accelerator Taking Applications from Outdoor Startups
The Telluride Venture Accelerator (TVA) is accepting applications for its second annual fund raising competition from entrepreneurs in the areas of natural and organic products; health and healthy living; tourism; recreation; outdoor products…
Fila Launches Microsite Dedicated to Sneaker Culture
Fila has launched a new microsite, filais.com, standing for “Fila Is” and serving as a dedicated resource supporting sneaker culture. The website will feature a series of interviews with streetwear legends and emerging artists…
Perry Ellis International Appoints President International Development and Global Licensing
Perry Ellis appointed Stanley Silverstein as president international development and global licensing. In this role, Stanley will be responsible for driving the company's footprint in international geographies across its brand portfolio. Stanley join
SFIA Encouraged by Trans-Pacific Partnership (TPP) Negotiators Reaffirmation to Wrap up Agreement by Year’s End
For SFIA members, the elimination of U.S. tariffs on athletic and other types of apparel and footwear is among the most closely watched issues in the ongoing Trans-Pacific Partnership (TPP) negotiations. Vietnam has been pushing the issue hard, saying thi
Express Adding Yoga Apparel and Activewear
Express, the fashion-forward apparel chain, is adding yoga and activewear merchandise to some stores after a successful online test earlier this year…
L.L.Bean Introduces Limited Edition One Fund Boston Totes
Two of New England’s greatest icons have come together to give baseball fans the chance to own a piece of Fenway Park and L.L.Bean history. L.L.Bean has introduced The One Fund Boston Tote made from the tarp used to protect the Fenway Park infield..
Eurobike Attendance Rises 3.4 Percent
Eurobike closed Aug. 31 after drawing 45,200 trade visitors from 111 countries, up from 43,700 in 2012, according to show producer Messe Friedrichshafen…
Eight Sport Superstars Share The Benefits of Sports and Fitness
PHIT America shared insights from eight successful and accomplished professional athletes, including Herschel Walker, Stan Smith and Gary Player, about the benefits of local recreational sports programs and P.E. classes…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal