Puma has signed a renewed endorsement contract with the World's Fastest Man, Usain Bolt. Having partnered with the Jamaican World and Olympic Champion since he was sixteen years old, this new deal will see Puma work with Usain through and beyond the
Category: Outdoor
GU Energy Labs Names Leadville Champ National Sales Manager
GU Energy Labs named Leadville 2013 100 MTB Amateur champion Laura O’Meara as its new national sales manager for the IBD, or independent bike dealer, channel…
Patagonia Launches
Patagonia announced its new campaign, 'The Responsible Economy,' and outlined its numerous environmental and social “firsts” since being founded 40 years ago. The campaign “challenges the assumption that an economy based on growth an
Patagonia Campaign Asks: Can We Have Prosperity Without Growth?
Patagonia launched The Responsible Economy, a campaign to spur public debate over widely held assumptions that capitalist economies require continued population growth and increasing consumerism to prosper. To confront the “elephant in the room̶
New Balance Breaks Ground on New Headquarters
New Balance officially broke ground Monday, June 24, on its new headquarters building, which will help anchor a 14-acre, $500 million redevelopment project in the Allston Brighton area of the city…
Dearfoams Launches Campus Challenge Contest
Dearfoams, the maker of slippers, launched the Dearfoams' Campus Challenge, a national photo contest that invites college guys to show off their slippers for the chance to win cash…
Zoot Sports Appoints Footwear Director and U.S. Sales Manager
Zoot Sports, celebrating its 30th year in business, hired Aaron Azevedo as its director of global footwear and Eric Merk in the role of Zoot’s U.S. sales manager. Most recently, Azevedo was SVP of footwear at DC Shoes. Merk was most recently VP, Nor
SmartWool Declares October National Sock Month
SmartWool, the maker of outdoor and snowsports socks, has declared October as National Sock Month and will launch a month-long retail engagement campaign known as Socktober…
Skins to Sponsor Timex Multisport Team
Skins Compression announced its latest partnership with the Timex Team. As the “Official Compression Supplier of the Timex Multisport Team” and the “Official Compression Supplier of the Timex Factory Team,”…
Invista Buys Out Advansa’s Apparel Related Fiber Segment
Invista has bought out the apparel related fiber assets of Advansa, including the German company's licensing rights to Invista’s Coolmax and Thermolite trademarks in Europe, Middle East and Africa and Advansa’s Thermocool brand and relate
NEMO Equipment Begins Selling Other Brands Online
NEMO Equipment Inc. has begun selling other outdoor brands on its online store through the NEMO Collective, a new section showcasing a select group of brands that share its dedication to design, performance and craftsmanship…
MEC Unveils New Brand Campaign to Reach Growing Urban Membership
MEC (Mountain Equipment Co-op) unveiled its new brand platform in a bid to become more relevant to the fastest growing part of its membership – Canadian urbanites participating in cycling, running and other outdoor activities that never bring them to the
Sport Chalet Hires Bank to Scout Strategic Partners
Sport Chalet, Inc. engaged Capello Capital Corp. to scout strategic partners who can help the California-based sporting goods retailer accelerate its strategic plan, which includes rolling out a new store format, growing online sales and beefing up its da
Titleist Performance Institute Debuts Apparel
The Titleist Performance Institute (TPI) announced the launch of its new performance-inspired fitness apparel for the athletic golfer…
Longitudes Group’s 2013 Sporting Goods Channel Golf Market Report
According to a study of golf market profiles of the 10 largest sporting goods retail companies from Longitudes Group, Dick's Sporting Good market impact leads the sporting goods retailers with the most golfers served at 9.8M, or over 39 percent of al
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