Louis Garneau Sports Inc. of Quebec has made its Dreamfactory Custom Paint Program available in the United States. That means U.S. cyclists can now order matching bikes, helmets and clothing through the company’s dealers.
The Dreamfactory Custom Paint Program allows the consumer to choose online (dreamfactory.louisgarneau.com) from a collection of Garneau's flagship frames, customize base color, accents, and graphics from a 20-color palette, and choose a gloss or matte finish. In addition, Dreamfactory extends to custom helmets and allows the consumer to simultaneously customize and order custom helmets to coordinate with the custom designed frameset.
Louis Garneau already offered a custom clothing program, so for the first time, individuals can now order custom bikes, custom helmets, and custom clothing in colors that match from one supplier. Louis Garneau will partner with participating dealers throughout the United States for Dreamfactory fulfillment and selection of components. Dealers will benefit from the Dreamfactory program with low minimums and competitive margins.
“The Dreamfactory Program is a win-win for dealers and consumers alike,” said Global Marketing Director Pierre Perron. “Dealers are able to offer a large selection of colors without having to maintain high inventory levels, and consumers are able to customize their ride and select their choice of components with the advice of a dealer. We also know through consumer-research that riders are always seeking to differentiate and personalize, Dreamfactory meets these demands and offers cutting-edge technology at the same time.”
Based in Quebec, Louis Garneau makes gear for snowsports and cycling and serves U.S. dealers through its U.S. subsidiary in Newport, VT.