Burton Snowboards announced the opening of two new East Coast partner stores: the first is in the DC metro area and the second is a pop-up Burton partner store in northern New Jersey. Both new stores were opened in partnership with local retailers and will service the broad snowboard and winter lifestyle communities in each region.
First up is the new Burton DC partner store. Located at the Westfield Montgomery Mall in Bethesda, Maryland, Burton DC opened its doors earlier this fall thanks to a partnership with long-time Burton retailer Shenk & Tittle.
The new Burton DC Store pays homage to Vermont's roots with many handcrafted New England design details, including shelves, tables and fixtures that were custom-made in Vermont. Burton's long heritage in snowboarding is prevalent throughout the store, especially on the 'history wall' where archival snowboards and photographs are on display.
As far as products go, the 2,800-square-foot Burton DC store features an extensive line-up of Burton's best-in-class outerwear, bags and accessories, as well as a great range of apparel including hoodies, denim, flannels, t-shirts and more. Inside the store, customers can also check out a wide selection of the newest 2014 Burton snowboards, as well as dedicated sections for boots, bindings and everything else you need to gear up to go to the mountains.
In addition to the new store in DC, Burton also opened a pop-up shop in northern New Jersey in partnership with local retailer Mount Everest, a proud supporter of local snow culture. With easy access to the Garden State Parkway all season long, the Burton Menlo Park Mall store is located at 55 Parsonage Road in Edison, New Jersey and will be open through April of 2014. Featuring a footprint of just over 3,000 square feet, the store offers a cozy Vermont feel with a large selection of Burton's industry-leading, year-round product collections for men, women and youth.
