On Oct. 4, exactly one year since releasing his first video on YouTube, internet sensation, Kid President (10-year-old Robby Novak) joined SmartWool in declaring the month of October, Socktober. Simultaneously SmartWool announced the partnership with Kid President via its social media channels, just days after declaring October National Sock Month and launching the first-ever Socktober retail campaign at hundreds of stores nationwide. The two entities are now combining forces with the goal of engaging one million Americans to help the homeless during the month of October.

“We’re encouraging people to start with socks…the time to be awesome is now,” says Kid President, via his official Socktober YouTube video. Kid President has produced 47 videos over the past year, many including notable celebrities and entertainers such as Nicholas Cage, Beyoncé, Rainn Wilson, Josh Groban, Jennifer Hudson, Emma Stone, and Mackelmore. The videos, produced by L.A.-based production house, SoulPancake, have garnered over 55 million views and a global following. Kid President has also featured President Barack Obama in two videos and visited President Obama in the White House in early April 2013. On August 28, 2013, Kid President spoke alongside former Presidents Bill Clinton and Jimmy Carter, as well as Oprah Winfrey, Jamie Foxx, and the Rev. Al Sharpton, at the 50th anniversary of the March on Washington commemorating Martin Luther King Jr.’s famous “Dream” speech.

“Kid President is a remarkable force for good,” says SmartWool president, Mark Satkiewicz. “SmartWool’s history of advocacy aligns perfectly with Kid President’s goals for Socktober and we’re grateful to be involved.”

In support of Kid President’s mission, and on behalf of its 300+ participating Socktober dealers, SmartWool will be donating 3,000 pairs of socks to homeless shelters around the country while encouraging Socktober dealers to solicit sock donations for local outreach organizations.

Participate in Socktober through the following links:
Socktober retailers – http://www.smartwool.com/rockoutwithyoursocksout
Kid President – http://kidpresident.com/  
SoulPancake – http://soulpancake.com/socktober/
SmartWool – https://www.facebook.com/smartwool & https://twitter.com/smartwool
Hashtag: #Socktober
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