Former Polartec President and CEO Andy Vecchione has resurfaced at the helm of the North American operations of Super.Natural — a Chinese-owned brand that specializes in mixing merino wool with performance fibers to create active wear for outdoor, fitness
Category: Outdoor
DVS Footwear Secures Accessories Partner
Sequential Brands Group announced in conjunction with DVS Footwear International, plans for 2014 that include a new partnership with accessories giant Aquarius, Ltd…
Report: Lin to Leave Nike for Adidas
Jeremy Lin, the Houston Rockets guard, has reportedly left Nike for Adidas…
Altus Brands Partners with Gunsoc
Altes Brands LLC has entered into a marketing and sales partnership with Gunsoc, a subsidiary of IMS Inc….
Crimson Trace Hires Hoppes
Marketing veteran John Hoppes joins Crimson Trace as product manager…
BOWTECH Acquires Crossbow Manufacturer Excalibur Crossbow Inc.
Partnership aligns leading archery brands and creates broad industry product and service offering…
Bricks-and-Mortar Traffic, Conversions and Sales Rose in December
Bricks-and-mortar traffic, conversions and sales grew substantially in December 2013 compared with a year earlier as promotions lured shoppers into stores the week before Christmas, according to an analysis by Euclid…
Minox USA New Distributor for Puma Knives
Minox USA, Inc. is now the exclusive distributor in the USA for all original Puma and Puma IP knives…
Hillsound Welcomes Malaviarachch
Hillsound, a producer of winter traction equipment and gaiters for urban and outdoor enthusiasts, announced the addition of running athlete Pat Malaviarachchi to its ambassador program…
Sensoria Inks Distribution Agreement with Vivobarefoot
Heapsylon, the creator of the Sensoria Fitness bio-tracking line of smart clothing, signed a non-exclusive worldwide distribution agreement with British shoe manufacturer Vivobarefoot for its Sensoria Fitness line of wearable technology socks…
Chaco Names Agency of the Year
Chaco recently awarded Sullivan – Bishop Agency as its sales agency of the year…
Peak Expands Advertising Presence in New York’s Times Square
Peak, the Chinese athletic sportswear and footwear brand, unveiled its new advertisement at New York's Times Square on Jan. 1. The billboard features Tony Parker and Shane Battier dressed in traditional Chinese clothing sending their New Year's
Reed Exhibitions Acquires Capsule Trade Show
Reed Exhibition, which acquired the Agenda trade show last year, has added Capsule trade to its fashion trade show lineup. Founded in New York by Minya Quirk, Edina Sultank and Deirdre Maloney from fashion consultancy BPMW in 2007, Capsule has since mani
Converse Launches Footwear Collection With Black Sabbath
Converse Inc. launched the Spring 2014 Converse Chuck Taylor All Star Black Sabbath sneaker collection featuring five new styles inspired by Black Sabbath, the iconic heavy metal rock band…
REI Reshuffles Senior Management
REI announced SVP of Marketing Angela Owen and SVP of Merchandising Lee Fromson have both left the company. The retailer promoted Annie Zipfel to the position of vice president of marketing and named Susan Viscon as vice president of merchandising…
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