Club Ride, which aims to become the leading casual-performance cycling apparel brand in North America, added two members to its sales team and has hired Verde PR to manage its social media efforts…
Category: Outdoor
HanesBrands Q2 Earnings Climb
HanesBrands, the parent of Champion, Hanes and Gear for Sports, reported net sales increased 12 percent to $1.34 billion, adjusted operating profit excluding actions increased 27 percent to $231 million, and adjusted diluted EPS excluding actions increase
Macy’s, Inc. Reports New Steps to Enhance Sustainability
Macy’s, Inc. reported a series of new initiatives in its multi-year strategic program to enhance environmental sustainability. They are consistent with the company’s sustainability principles first adopted in 2008 and implemented with increasi
Unifi Reports Highest Profits in a Decade
Unifi, Inc. reported net income for the fiscal year ended June 30 reached its highest level in 10 years and said it will plow more money into Repreve, a brand of polyester yarns made with recycled material that is in high demand among many athletic and ou
Horny Toad Rebrands as ‘ToadandCo’
Horny Toad, the 18-year-old outdoor lifestyle apparel brand will unveil its new brand name “Toad&Co” to the trade at the Outdoor Retailer Summer Market next month, followed by a fully integrated omni-channel consumer launch in February 2015…
Optic Nerve Promotes Three to Sales Leadership Positions
Optic Nerve Eyewear has promoting employees into the positions of director of sales, sales manager and communications manager…
Sportsman’s Warehouse to Open New Store in Spokane
Sportsman's Warehouse will open a store in Spokane, WA in early 2015. This location will be the first of eight planned stores that will open during 2015…
Skullcandy Chief Sales and Revenue Officer
Skullcandy, Inc. appointed David Raffone as chief sales and revenue officer. He most recently served as vice president, U.S. Sales Division with Sony Electronics…
Rawlings Appoints Chief Operating Officer
Rawlings Sporting Goods Company, Inc., a subsidiary of Jarden Corporation, named Jeff Fiorini as its chief operating officer. Fiorini will oversee the supply chain, product development and engineering, information technologies, and business planning and a
Reebok Signs UFC Light Weight Champion
Reebok signed UFC light weight champion, Anthony “ShowTime” Pettis, to an endorsement deal…
Dick’s SG Relocates Columbus, OH Store
Dick's Sporting Goods will be opening its relocated store this week at Easton Gateway Shopping Center in Columbus, OH…

Skechers Signs Kelly Brook as Endorser
Skechers has signed model, actress and television presenter Kelly Brook to appear globally in the footwear company’s multi-platform marketing and social media campaigns through 2015. The British-born star…

Skechers Signs Demi Lovato
Skechers signed Demi Lovato, multi-platinum selling recording artist and actress, to appear in the footwear company’s global marketing and social media campaigns through 2016. Lovato, known for hit singles, “Give Your Heart a Break”, 
Competitor Group Appoints Meb Keflezighi VP of Running
Competitor Group, Inc. (CGI) named Meb Keflezighi its first vice president of running, effective immediately. The Boston Marathon winner will develop CGI's training content and directly contribute to the company's overall growth in the running i
Report: Dick’s SG Fires Golf Pros
Dick's Sporting Goods fired all its professionals that worked in their golf sections, according to a report from ESPN…