The Outdoor Industry Association (OIA) announced that for the first time ever, the United States Congress now has a bicameral, bipartisan caucus dedicated to the outdoor recreation industry
Category: Apparel

Outdoor Foundation Reports Increase In Outdoor Participation
Nearly half of all Americans, 48.6 percent of the population ages six and up, participated in at least one outdoor recreational activity in 2016, according to the Outdoor Foundation’s 2017 Outdoor Recreation Participation Topline Report.

L.L.Bean To Open In Park City
The store will mark L.LBean’s first in Utah and its westernmost location.

Adidas Publishes Annual Sustainability Report
Adidas unveiled details on the upcoming Parley editions of UltraBoost, UltraBoost X and UltraBoost Uncaged while publishing its 2016 Sustainability Report.

Asics America Recognized For Sustainability Efforts
Asics America Corp. has been awarded the U.S. Environmental Protection Agency’s (EPA’s) Energy Star, which signifies that the building performs to the top 25 percent of similar facilities nationwide for energy efficiency and meets strict energy efficiency performance levels set by the EPA.

Mission Signs Actress Hailee Steinfeld
The performance apparel brand brought on Steinfeld as the face and spokesperson of its newly launched women’s line.

Aisle Talk, Week Of April 17
Top headlines from the active lifestyle industry you may have missed this week.

Sports Direct Breaks Into U.S. Retailing
Sports Direct said the Eastern Outfitters acquisition will provide Sports Direct “with a footprint in U.S. bricks-and-mortar retail and a platform from which to grow U.S. on-line sales.”

Eastern Outfitters Gains Bankruptcy Approval Of Sale To Sports Direct
Marking its entry into U.S. retailing, Sports Direct , the U.K.’s largest sporting goods chain, officially announced that it received approval to acquire Eastern Outfitters, the parent of Bob’s Stores and Eastern Mountain Sports, in a bankruptcy sale for $101 million in cash.
New Balance Signs First Female Soccer Athlete
Rose Lavelle, the 2017 number one draft pick in the National Women’s Soccer League, has signed a multi-year endorsement deal with New Balance.
Canada Goose To Open Store In Chicago
Canada Goose is planning to open a two-level store in the Park Hyatt hotel in Chicago, according to the Chicago Tribune.
Adidas CEO Sees “Dramatic Improvement” In U.S. Margins
In his first official visit to China since taking over as Adidas CEO last September, Kasper Rorsted said he expects margins in China to “stabilize and slightly decline” but predicted sharp gains in the U.S.
New Era Cap CEO To Be Honored By Canisius College
Canisius College in Buffalo will confer its Distinguished Citizen Award upon Christopher H. Koch, the CEO of New Era Cap, during its 51st annual Regents Scholarship Ball.
Salt Lake City Makes Unsolicited Bid For Outdoor Retailer
Despite assurances the show will leave Utah beginning in 2018, Salt Lake City submitted an unsolicited bid to host the convention. At least 20 other cities are also bidding.

Foot Locker’s Shares Rise Despite Q1 Miss On Improving Sales Trend
Shares climbed $3.93, or 5.4 percent, to $76.58 after the company said sales picked up in March and so far in April.