Columbia Sportswear Company stated that Bryan Timm will be stepping down from his role as president and chief operating officer.

Adidas appointed Alain Pourcelot to the role of managing director Western Europe, while Martin Shankland will take over as managing director Emerging Markets.

VF Corp. appointed Arne Arens to the position of global brand president, The North Face, effective immediately.

Julie Averill, CIO at REI, is joining Lululemon as EVP and chief technology officer, according to a report from GeekWire.

Rocky Brands Inc. promoted Jason Brooks to president and CEO, effective May 19, 2017. Current CEO and chairman of the board Mike Brooks will continue to serve as chairman of the board.

Vista Outdoor Inc. named Kenny Bement as vice president and corporate controller, effective today. He will also assume the role of chief accounting officer from Tom Sexton on June 5.

Superfeet appointed Chuck Sanson as director of business development.

In conjunction with Jordan Brand’s 20th anniversary of entering Greater China, the brand has signed its first Chinese basketball player, Guo Ailun.

OrthoLite renewed its partnerships with Girls on the Run and the American Trail Running Association.

The Detroit Sports Commission appointed Xenith, a Detroit-based football helmet and equipment manufacturer, the official title sponsor of the Prep Kickoff Classic.

Gander Mountain plans to change its name to Gander Outdoors, according to a tweet from its new owner, Camping World CEO Marcus Lemonis.

The Mountain, an eco-friendly manufacturer of t-shirts, hoodies, tank tops and apparel with creative graphics, hired Kenny Ballard, former senior vice president of operations at Osprey Packs, as its CEO.

Mad Engine has acquired Neff Headwear from Marlin Equity Partners and the Neff Family. With this acquisition, Neff founder Shaun Neff will be joining Mad Engine as its chief creative officer.

American Hiking Society named Kathryn Van Waes as its new executive director.

Garmin Ltd. acquired Active Corporation, a developer of crowd-sourced rich content for boaters, marketed as ActiveCaptain.

TYR Sport partnered with the inaugural Escape Triathlon Series, a new qualifying series for the 2018 Escape from Alcatraz Triathlon.

Surftech appointed professional SUP athlete Jeramie Vaine as team manager for the company’s international team of ambassadors.

Nike formed a long-term partnership with U.S. Women’s National Team (USWNT) player Mallory Pugh.

REI and Momentum Indoor Climbing launched REI Co-op Climb, a destination for climbing gear, programming and events at each of Momentum’s new gyms.

Zanders Sporting Goods, a national distributor located in Sparta, IL, has hired Steven Walsh as the newest addition to its sales team.

Custom eyewear brand Melon Optics welcomed Ash Palmer to its growing team. From Bali he will run the international marketing strategy and coordination for Melon.

Otis Eyewear appointed Scott Lewis, who formerly worked for Oakley and Globe, to the newly created role of global brand manager.

Swanson Russell, a Nebraska-based marketing communications firm, promoted Claire Abelbeck to senior digital producer.

Photo courtesy The North Face