Whether waiting to see what’s trend-right this fall, holding out for better deals or losing sales to July’s Amazon Prime Day event, the back-to-school (BTS) period continues to find a lot of procrastinators.
Category: Apparel
Aisle Talk, Week Of August 21
Top headlines from the active lifestyle industry you may have missed this week.
Brooks Partners With Back On My Feet
Back on My Feet, a national non-profit combatting homelessness in part through the power of running, formed a new national partnership with Brooks Running. The new collaboration will provide footwear and apparel to Back on My Feet members across the country.
Finish Line And Migos Join Forces For Creative Partnership
The platinum hip-hop group will lead several Finish Line marketing initiatives featuring themselves, as well as other social influencers and the latest and greatest products in the marketplace.
Nike Swim And Golf Lifestyle Boost Perry Ellis’ Q2 Results
Golf Lifestyle Sportswear’s sales increased by mid teens with over 28 percent growth by Callaway apparel as well as strong contributions from PGA Tour, Jack Nicklaus and Ben Hogan. Nike Swim’s gross sales were up double digits.
More Parents Holding Off On Back-to-School Shopping
According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 had completed only 45 percent of their shopping as of early August. That’s down from a peak of 52 percent at the same time in 2013 and 48 percent last year, and the lowest level since 40 percent in 2012.
Tilly’s Q2 Benefits From Traffic Pick Up
Boosted by its strongest in-store traffic seen in several years, Tilly’s Inc. achieved its fifth consecutive quarter of improved year-over-year operating results. Earnings benefited from comp sales growth, gross margin increase and SG&A reductions.
Sears’ Q2 Comps Slumped 11.5 Percent
Sears Holdings reduced its net loss in the second quarter to $251 million from $395 million. Comparable store sales declined 11.5 percent.
Newell Brands Technical Apparel Announces New Sales Leader
Newell Brands Technical Apparel (NBTA), a division of Newell Brands that includes Marmot and ExOfficio, appointed Deanna Fleming as its new head of global sales and business development. She was formerly VP of marketing and sales for Harmless Harvest.
Perry Ellis Tops Guidance In Q2
Perry Ellis International Inc. reported second-quarter earnings that easily topped guidance as margins expanded and sales rose 2.5 percent. Driving the top-line growth was Perry Ellis, Original Penguin, its overall Golf Sportswear segment and Nike Swim.
REI Invests $1 Million To Connect Women With The Outdoors
As part of its commitment to create access to the outdoors for all, REI has invested $1 million in organizations across the country that are creating opportunities to connect women and girls to nature.
PVH’s Q2 Earnings Improve
PVH Corp., the parent of Speedo, reported earnings per share was $1.69 on a non-GAAP basis for the second quarter compared to $1.47 in the prior year period. Revenues increased 7 percent.
Tilly’s Q2 Earnings Jump Two-Fold
Tilly’s Inc. reported profits jumped 121 percent on an adjusted basis in the second quarter as expenses were reduced sharply, margins improved slightly and comps grew 2.1 percent.
Outdoor Participation Shows Some Recovery
The Outdoor Foundation’s newly-released Outdoor Recreation Participation Report found that 48.8 percent of the U.S. population participated in an outdoor activity at least once in 2016, up from 48.4 percent in 2015.
Dakine’s CEO Joins Surfrider Foundation’s Board Of Directors
The Surfrider Foundation, a nonprofit organization dedicated to the protection and enjoyment of the world’s ocean, waves and beaches, appointed Ken Meidell to the organization’s board of directors.
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