Dick’s Sporting Goods selected WPP-owned VML as its agency of record for Second Skin, its new compression fitness apparel line.
Category: Apparel
PGA Tour Superstore To Open In Altamonte Springs
PGA Tour Superstore, the golf and tennis retailer, announced its expansion in the Orlando-region with the opening of a second store in early to mid-2018.
NSF International Expands Sustainable Certifications For Apparel, Footwear And Textile Industries
NSF International, is now an approved certification body for three additional Textile Exchange standards. NSF International’s full portfolio of responsible textile certifications helps organizations demonstrate their commitment to sustainability, transparency and traceability.
Adidas To End AC Milan Contract
Adidas is expected to end its 20-year deal to manufacture AC Milan football kits, according to numerous reports. New Balance and Under Armour are said to be two of the leading brands to replace Adidas next season.
Academy’s Arthur Gochman Leads 2018 NSGA Hall Of Fame Class
The National Sporting Goods Association (NSGA) said the 2018 Sporting Goods Industry Hall of Fame class includes the late Arthur Gochman of Academy Sports + Outdoors, Stan Jurga of All-Star Sporting Goods and Barbara Longstreth of Longstreth Sports.
Rep The Squad Launches Player Jersey Subscription Club
Investors include Seattle Seahawks wide receiver Doug Baldwin; Detroit Lions wide receiver Golden Tate; Los Angeles Chargers lineman Russell Okung; and Seattle Mariners legend Edgar Martinez. Seahawks star cornerback Richard Sherman is a brand ambassador.
Pinehurst Manufacturing Joins Hurricane Relief Efforts
Pinehurst Manufacturing, an American supplier of performance apparel and workwear, with manufacturing in Honduras and sales and marketing in Newport Beach, California, is donating over 25,000 performance T-shirts to youth affected by Hurricane Harvey in Texas.
Report: Rick Pitino Received 98 Percent Of Cash From Louisville’s Adidas Deal
The Louisville Courier-Journal reported reported that Rick Pitino, who was recently suspended as Louisville’s men’s basketball coach, received 98 percent of the cash Louisville was to receive as part of the school’s expiring deal with the brand.
Squaw Valley/Alpine Meadows Guests Give Back To Community And Environment With Each Visit
When skiers, snowboarders and other resort guests choose to visit Squaw Valley Alpine Meadows, they make it possible for the resort to actively support nearly 200 local and regional community-based initiatives and organizations that benefit the environment and the people who live and recreate in North Lake Tahoe.
Russell Looks To Build On Retail Momentum
As detailed in a letter to dealers last week, Russell Athletic has decided to exit the team uniform business. But it’s only because management feels it required more emphasis on bigger opportunities on the consumer retail side of the business, Matt Murphy, Russell’s VP of marketing, said in an interview with SGB.
Aisle Talk, Week Of October 2
Top headlines from the active lifestyle industry you may have missed this week.
Adidas Launches AM4 Project
Adidas announced the first major project to be created at its Speedfactory facility in Ansbach, Germany.
REI To Open In East Memphis
REI plans to open a store in East Memphis in October 2018.
Spotify Adds Nike Exec Heidi O’Neill To Board
Spotify has added Heidi O’Neill, Nike’s president of direct-to-consumer business, to its board of directors.
Big 5 Amends Credit Agreement
The amendment extended the maturity date of the credit agreement from December 19, 2018 to September 29, 2022.
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