Reebok Seeks To Reboot Gas Stations For Fitness

In a partnership with global architecture and design firm Gensler, Reebok has reimagined an adaptive reuse of gas stations across the country as Fitness Hubs, where people can prioritize their mental and physical wellness, as part of its new “Get Pumped” concept. 

’47 Extends Partnership With Operation Hat Trick

’47, a privately held premium sports lifestyle brand, has extended its partnership with Operation Hat Trick (OHT), a non profit organization that generates awareness, support and funding for the recovery of America’s wounded veterans & service members via donations to select organizations throughout the country.

Earth Treks and Planet Granite Hire Robert Cohen As CEO

Earth Treks Climbing and Fitness and Planet Granite, which merged in November, appointed Robert Cohen as CEO. Cohen, the former vice president of global retail for Patagonia will be responsible for all aspects of the nine climbing, fitness and retail centers.

Sweatcoin Secures Funding

Sweatcoin, a free smartphone app that pays people to be physically active, said it has secured $5.7 million in funding. The company said it has been the most downloaded app in the health and fitness category in the U.S. and U.K. since September 2017.