Amer Sports Sees 4 Percent Q4 Revenue Growth

Amer Sports reported operating earnings in the fourth quarter before special items rose 13.9 percent as revenues grew 9.0 percent on a currency-neutral basis. The gains were led by the Fitness segment, up 12 percent, and Outdoor, 11 percent. Ball Sports inched up 1 percent.

Mizuno Sees Profits Rebound In Nine Months

Mizuno Corp. reported a significant improvement in earnings in the nine months ended December 31 with the help of lower operating expenses and improved margins. Sales dipped 1.6 percent with sales in the Americas region off 9.8 percent.

Puma Partners With Senegal Football

Puma and the Senegalese Football Association mutually announced a long-term agreement that will see the “Lions of Teranga” outfitted in the Puma brand beyond the 2018 FIFA World Cup in Russia.

New Balance Launches “Fearlessly Independent Since 1906” Campaign

New Balance announced the launch of Fearlessly Independent Since 1906 – its new inspirational global brand communication platform that reflects the heritage and non-conventional values of the global sports company. New Balance ambassadors including Francisco Lindor, Rose Lavelle, Paul Rabil, Jurgen Klopp, Brenda Martinez and PJ Ladd are in the campaign.

Vans Appoints Executive Creative Director

Vans hired Erwin Federizo, most recently at Wieden + Kennedy New York, as global executive creative director. Joyce Ha will oversee global men’s apparel and accessories merchandising as well as Vans’ Active merchandising and design.

Toad&Co Appoints VP Of Product And Merchandising

Toad&Co, the lifestyle company inspired by the outdoors, announced the addition of Kyle Boettcher, formerly from Abercrombie & Fitch, to its senior leadership team as vice president of product and merchandising.

National Girls & Women In Sports Day Held On Capital Hill

A coalition of champion athletes and women’s rights activists arrive on Capitol Hill on Wednesday to celebrate the 32nd annual National Girls & Women in Sports Day (NGWSD), a national observance celebrating the extraordinary achievements of girls and women in sports.

Hayter Communications Makes Hires

Hayter Communications, a Williams-Helde company, has expanded its service offerings with the addition of two new hires in its Seattle office. Andy Cochrane joins as content strategy director for the agency’s burgeoning video, photo and storytelling client base; and Matt Glass is leading a new Overlanding/Powersports division.