Melanie Boulden was most recently senior vice president of global marketing at Crayola.
Category: Apparel
Vail Resorts Sees Lift-Ticket Growth For Its Ski Season
Vail Resorts reported season-to-date total lift ticket revenue at the company’s North American mountain resorts, including an allocated portion of season pass revenue for each applicable period, was up 3.7 percent from the beginning of the ski season through April 15.
Nike’s VP Of Footwear Exits
Nike’s vice president of footwear, Greg Thompson, has left the company, a company spokesman confirmed to Reuters.
Amazon Reveals It Has 100 Million Prime Members
In a letter to shareholders on Wednesday, Jeff Bezos, CEO of Amazon, revealed that the company has more than 100 million Amazon Prime subscribers globally.
5.11 Opens Store In Downers Grove
5.11, the maker of tactical apparel and gear, recently opened a brick-and-mortar retail store in Downers Grove, IL. The location marks the brand’s 34th U.S. retail store opening and its 25th store opening in the past 18 months.
SurfStitch Acquired By Alceon Group
SurfStitch has been acquired by Alceon Retail Holdco Pty Ltd, a specialist advisory, investment and capital solutions firm who also own EziBuy Limited, a New Zealand-based apparel and homewares retailer.
REI To Open Store In West Hartford On April 27
REI will be officially open for business in the company’s new West Hartford location at Corbin’s Corner on April 27, just three miles from the current location.

Hoka One One And Ironman Extend Partnership Across North America And Europe
The new partnership makes Hoka the Official Running Shoes of Ironman North America and Ironman Europe.

Study: Nike Recognized For Rep
Nike ranked second among American’s Most Reputable Companies by the Reputation Institute, a leading research and advisory firm focused solely on corporate reputations. The US RepTrak rankings measure the public’s perception of companies based on seven dimensions: innovation, leadership, governance, citizenship, workplace, performance, and products.
Bon-Ton Stores To Shut Down
The Bon-Ton Stores Inc. announced that the department store chain would close down after a liquidator submitted the top bid at a two-day bankruptcy court auction.
OIA Releases First-Ever Congressional-Level Outdoor Recreation Economy Report
Outdoor Industry Association (OIA) released congressional-level Outdoor Recreation Economy reports for all 435 congressional districts. These reports are the first of their kind that captures the power of a vast multi-billion dollar economic engine in our local communities and across the nation.
Trump Backtracks On TPP Renewal
After floating the possibility on April 12 of rejoining the Trans-Pacific Partnership (TPP), President Donald Trump wrote on Twitter late Tuesday that he didn’t think the deal was positive for the U.S. economy.
Two More Nike Senior Managers Exit
Vikrant Singh, Nike’s senior brand director for basketball in North America, and Daniel Tawiah, Nike’s VP of global brand digital-marketing innovation, have left the company, sources told the Wall Street Journal.
JD Sports Fiscal Year Profit Soars 24 Percent
Fresh off its acquisition of Finish Line Inc., JD Sports Fashion Plc reported profit before tax grew 24 percent to £294.5 million in fiscal year 2018 ended Feb. 3.

Wells Fargo Upgrades Newell Brands On Potential Further Sales
Wells Fargo raised its rating on Newell Brands due to expectations that proceeds from divestitures will come in greater than planned. West Fargo expects the second round of asset sales will include Newell’s outdoor & recreation division, which includes Coleman, along with outdoor apparel and beverage brands; and its fishing brands.