NRI Distribution has hired Jason Brooks as general manager, NRI East. Brooks will be based in Montreal and lead NRI’s East Coast operations.

Brooks comes to NRI from Puma Canada, where he was VP of operations and supply chain for the past five years. Bringing a wealth of experience with top-tier brands and 3PL integrations in Canada, Brooks will lead NRI’s expansion in Eastern North America.

“I am very excited to join such a dynamic organization that is focused on using best-in-class technology to service customers in very challenging time, where logistics has become such a critical part of the consumer experience,” Brooks said.

“We are committed to having executive talent in all the regions we serve,” said Peter McKenna, NRI CEO. “Jason will expand our market expertise and will specifically bring regional expertise and leadership to our team.”

For more information on NRI, including queries on Montreal-based warehousing and fulfillment, please contact Ryan Dale-Johnson.