Timed to the NBA Draft, New Era Cap Co. presented “The Path to the Cap,” an exploration of NBA star and 2015 NBA Draft second overall pick D’Angelo Russell’s journey from neighborhood baller to NBA professional athlete.
Category: Apparel
Nike Extends Deal With Memphis
The University of Memphis and Nike have agreed to a five-year extension valued at more than $2 million per year.
Adidas Signs Trae Young And Lonnie Walker IV
Adidas signed Trae Young and Lonnie Walker IV, both expected to be chosen in the first round in Thursday’s NBA Draft, to endorsement deals.
Fjällräven Bolsters Sales Team With New Hires
Fjällräven welcomed vice president of sales Matthew Hershey to the North American team.
Arc’teryx Announces New Senior Leadership Team Members
Arc’teryx Equipment Inc. announced that Megan Cheesbrough and George Weetman have been promoted to the company’s senior leadership team effective immediately. Adam Ketcheson, VP global marketing and B2C, has left the company.
Lacoste Partners With IOC
Lacoste will launch an exclusive Olympic Heritage lifestyle apparel collection as part of a new partnership with the International Olympic Committee (IOC).
Gander Outdoors Prepares For Grand Opening In Eau Claire
Gander Outdoors, formerly known as Gander Mountain, is now open in Eau Claire, WI.
L.L.Bean Launches First-Ever Outdoor Coworking Space
L.L.Bean has partnered with leading coworking provider, Industrious, to launch an initiative to bring more outdoor time into the workday with the introduction of “Be an Outsider at Work.”
Fleet Feet Selects Fish Consulting For PR
Fleet Feet tapped Fish Consulting as the company’s public relations agency of record to lead the brand’s communications strategies.
Columbia Sportswear Partners For Litter Control Pilot Project
Columbia Sportswear Company and the Oregon Department of Transportation have teamed up to clean up Highways 26 and 405. A new pilot program to supplement litter removal along the Sunset Highway was funded by Columbia Sportswear CEO Tim Boyle.
Foot Locker Partners With NBA Draft Prospects On Campaign
Foot Locker partnered with NBA draft picks Trae Young and LiAngelo Ball on an integrated marketing campaign.
The Long And Winding Road To Perry Ellis Going Private
For the last few months, Perry Ellis International’s largest shareholder, George Feldenkreis, and the company he founded could sum up their relationship with a familiar social media saying: “It’s complicated.” But the complication appears to have been cleared up, at least for now.
Nike Drops Apparel Line After US Naval Academy Dispute
Nike pulled an apparel collection line done in collaboration with Los Angeles-based Undefeated after being accused of copying the US Naval Academy’s coat of arms.
Iconix’s CEO Exits Amid Proxy Battle
Iconix Brands Group said John Haugh has resigned as CEO, president and a board member. The exit comes 17 days after Sports Direct said the company planned to nominate four members to Iconix’ board after vexing about the loss of major direct-to-consumer license agreements for Starter, Danskin, Ocean Pacific and Mossimo.
Puma Leaps Back Into Basketball
Marking its return to basketball in a big way, Puma announced the signing of Deandre Ayton, widely expected to be the number-one pick in Thursday’s NBA Draft, to an multi-year endorsement deal. Puma also honored basketball legend Walt “Clyde” Frazier with a lifetime contract and hired Jay Z as creative director to help guide basketball marketing.
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