Fleet Feet tapped Fish Consulting as the company’s public relations agency of record to lead the brand’s communications strategies.

Fish plans to help Fleet Feet deepen its visibility among consumers through national media and integrated marketing campaigns. The agency will focus its efforts on highlighting several key brand initiatives, including fit id 3D scanning technology and the Fleet Feet customer experience, The Big Run national 5K event and Fleet Feet Running Club.

“We’re thrilled to partner with Fish Consulting as we develop strategies to amplify Fleet Feet’s reach with consumers nationwide,” said Ellen Donahue, senior director of marketing for Fleet Feet. “We have powerful stories to tell about the efforts of our stores to inspire and empower the runner in everyone, and Fish Consulting’s success in storytelling for other brands made them a unanimous choice.”

Headquartered in Fort Lauderdale, Fish Consulting offers communications and marketing services primarily to franchises in the foodservice, retail, service, hospitality and healthcare industries, with capabilities ranging from brand building, consumer marketing and media relations to franchisee recruitment, crisis management and cause marketing.

“We are honored to have been selected by Fleet Feet as its agency of record,” said Lorne Fisher, CFE, CEO and managing partner of Fish Consulting. “Fleet Feet’s values, collaborative nature and focus on people are traits that match our own, and we look forward to working together to tell the brand’s story in meaningful and impactful ways.”

Fleet Feet currently stands at 176 locations in 38 states,\ and has an e-commerce platform at fleetfeet.com.