Starter has signed as as the official on-field apparel and game-day uniform supplier to the Alliance of American Football when the alliance debuts in February 2019 as part of a multi-year deal with G-III by Carl Banks.
Category: Apparel
Unifi Unveils New Branding
Unifi Inc. announced the launch of the company’s new ‘True Innovation Starts in the Fiber’ branding, which highlights Unifi’s commitment to the development of innovative and sustainable performance fibers backed by a flexible, global supply chain.
U.S. Polo Assn. To Outfit USA Team For Westchester Cup
USPA Global Licensing Inc. (USPAGL), the official licensing arm and national broadcaster of the United States Polo Association (USPA), announced that U.S. Polo Assn. will be the official apparel outfitter for the USA team as they compete against England in the 2018 Westchester Cup.
OIA Releases First-Ever Sustainability Report
Outdoor Industry Association (OIA) released the association’s first-ever State of Sustainability in the Outdoor Industry report surveying 120 individual small, midsize and large companies in the outdoor industry to quantify the outdoor industry’s long-time collaborative efforts to reduce the impacts of its products and processes.

Outdoor Industry Leaders Issue Call-To-Action On Participation
Likening outdoor participation to a “leaky bucket,” the Outdoor Foundation Board Chair Sally McCoy, said at the OIA Industry Breakfast that the industry has been able to “get some people in but we’re losing more out the bottom.” Moreover, she said Outdoor Foundation research confirms “we’re late in the game” as far as reversing trends.

Nike Overhauls Compensation Structure After Internal Review
Nike Inc., according to an internal memo, plans to increase salaries for more than 7,000 employees after an internal pay review. The annual bonus awards process is also being changed.

Experience Counts … Demo Day Kicks Off Outdoor Retailer Summer Market
Outdoor brands took to Denver’s Confluence and Commons parks Sunday afternoon to showcase some of their newest offerings for 2019 and give retailers a chance to paddle SUPs, pedal e-bikes and check out dozens of products from water bottles to energy bars to a stand-to-pee accessory for women.
Brooks Running Releases New FastTrack Mobile Application
The Brooks FastTrack mobile application acts as a one-stop-shop for retailers to manage orders, check inventory and drop-ship directly to customers both inside and outside the physical retail store directly from a smartphone.

Ben Sherman Returns To Soho With NYC Concept Store
The Soho pop up location at 130 Greene Street will be open from September 1, 2018 through the holidays and will carry the entire Ben Sherman collection.
Eagles Nick Foles Leads NFL Licensing Sales In 1Q
Nick Foles, the Eagles quarterback and Super Bowl LII MVP, was the NFL’s top selling player for all league-licensed product sold from March 1 to May 31 this year, according to the NFLPA.
Norrøna Appoints Adam Chamberlain As U.S. Sales Manager
Norrøna, a Norwegian outdoor apparel brand, appointed outdoor industry veteran Adam Chamberlain as U.S. sales manager.

Vans, The North Face Fuel VF Corp.’s Sizzling First Quarter
Continued strength in VF Corp.’s biggest brands—Vans, The North Face and, to a lesser extent, Timberland—along with balanced geographic and channel sales, helped the company deliver a standout first quarter with earnings well above Wall Street’s expectations.

Aisle Talk Week of July 16
Top headlines from the active lifestyle industry you may have missed this week, including Boa Technology Inc. opening the company’s new environmentally friendly headquarters in Denver, CO.

VF Corp Lifts FY Outlook After Robust Q1 Results
VF Corp. reported earnings 62 percent on an adjusted basis in the first quarter ended June 30, to 43 cents a share, well above Wall Street’s consensus estimate of 33 cents. Sales grew 23 percent on a reported basis and were up 21 percent in constant dollars Currency-neutral sales jumped 32 percent at Vans and 5 percent at The North Face.

SGB Executive Q&A: Royal Robbins CEO Michael Millenacker
A little more than a year after Royal Robbins died, the company he founded in 1968 is under new ownership, yet retains the spirit of its namesake. Current President and CEO Michael Millenacker (pictured) spoke with SGB about where the company is heading under Fenix Outdoor and why the brand’s 50-year-old vision remains intact.