Starter To Sponsor Alliance Of American Football

Starter has signed as as the official on-field apparel and game-day uniform supplier to the Alliance of American Football when the alliance debuts in February 2019 as part of a multi-year deal with G-III by Carl Banks.

Unifi Unveils New Branding

Unifi Inc. announced the launch of the company’s new ‘True Innovation Starts in the Fiber’ branding, which highlights Unifi’s commitment to the development of innovative and sustainable performance fibers backed by a flexible, global supply chain.

U.S. Polo Assn. To Outfit USA Team For Westchester Cup

USPA Global Licensing Inc. (USPAGL), the official licensing arm and national broadcaster of the United States Polo Association (USPA), announced that U.S. Polo Assn. will be the official apparel outfitter for the USA team as they compete against England in the 2018 Westchester Cup.

OIA Releases First-Ever Sustainability Report

Outdoor Industry Association (OIA) released the association’s first-ever State of Sustainability in the Outdoor Industry report surveying 120 individual small, midsize and large companies in the outdoor industry to quantify the outdoor industry’s long-time collaborative efforts to reduce the impacts of its products and processes.

Outdoor Industry Leaders Issue Call-To-Action On Participation

Likening outdoor participation to a “leaky bucket,” the Outdoor Foundation Board Chair Sally McCoy, said at the OIA Industry Breakfast that the industry has been able to “get some people in but we’re losing more out the bottom.” Moreover, she said Outdoor Foundation research confirms “we’re late in the game” as far as reversing trends.

Aisle Talk Week of July 16

Top headlines from the active lifestyle industry you may have missed this week, including Boa Technology Inc. opening the company’s new environmentally friendly headquarters in Denver, CO.

VF Corp Lifts FY Outlook After Robust Q1 Results

VF Corp. reported earnings 62 percent on an adjusted basis in the first quarter ended June 30, to 43 cents a share, well above Wall Street’s consensus estimate of 33 cents. Sales grew 23 percent on a reported basis and were up 21 percent in constant dollars Currency-neutral sales jumped 32 percent at Vans and 5 percent at The North Face.

SGB Executive Q&A: Royal Robbins CEO Michael Millenacker

A little more than a year after Royal Robbins died, the company he founded in 1968 is under new ownership, yet retains the spirit of its namesake. Current President and CEO Michael Millenacker (pictured) spoke with SGB about where the company is heading under Fenix Outdoor and why the brand’s 50-year-old vision remains intact.