Brooks Offers Runners Incentives For Twin Cities Marathon

Brooks Running Company is inviting marathoners and 10 milers to participate in the “Outrun Yourself Challenge,” which encourages runners to strive for a new goal. Runners who improve their overall race time from 2017 will be awarded for their accomplishment with prizes including Brooks gear and entry into the 2019 Medtronic Twin Cities Marathon.

Moody’s Downgrades Academy’s Debt Ratings

The downgrade of the term loan reflects the company’s lower estimated recovery rate as a result of the recent asset-based revolver upsize. At the same time, the affirmation of the CFR and PDR reflects Moody’s view that while leverage is likely to remain elevated, Academy’s good liquidity provides the company with flexibility to turn around its operating performance.

Stifel’s Inaugural Athletic Survey Shows Positive Spending Intentions

Stifel’s inaugural Athletic Apparel and Footwear Consumer Survey points to higher spending intentions for both athletic apparel and footwear in the next six months. Nike not surprisingly ranked as the preferred athletic brand across footwear and apparel categories but Under Armour, Adidas, Champion, New Balance, Vans, The North Face and Skechers are all resonating with key constituencies.

Retail Reports Roundup

Studies arrived last week including Nike dominating apparel brands’ preferences, mixed views on social commerce, AI benefits to supply-chain efficiency, wide-ranging checkout opportunities and free delivery’s expanding appeal as well as another merry holiday forecast.

Farfetch Soars In IPO Debut

Shares of Farfetch, the London-based luxury online marketplace, jumped more than 50 percent in the company’s initial public offering debut Friday.

Asics Funds Five Startups Under Tenkan-Ten Inititiatve

Asics announced five start-ups to benefit from Tenkan-Ten, the growth catalyst program for businesses disrupting the sports and wellbeing sector. It is a part of the company’s recently launched new business and innovations division.

Asics Listed On Dow Jones Sustainability Asia/Pacific Index

Asics Corporation has been selected for the fourth time as a component company of the Dow Jones Sustainability Asia/Pacific Index. The Dow Jones Sustainability Indices (DJSI) are a series of globally-recognized Socially Responsible Investment (SRI) indices.

Varsity Brands Launches Fourth Annual School Spirit Awards

Varsity Brands announced the launch of the company’s 2019 Varsity Brands School Spirit Awards, a national awards program celebrating student achievement in America’s high schools. Officially commencing today on National School Spirit Day, the Varsity Brands School Spirit Awards invites high schools nationwide to participate in National School Spirit Day by hosting on-campus pep rallies and sharing their school spirit on social media.

Reima’s Successful U.S. Debut Has Kidswear Brand Eyeing More Growth

Reima, a Finland-based maker of functional kidswear, debuted in the U.S. about a year ago, and the stateside expansion has been a successful one thanks to landing some premium retailers and successfully building brand awareness, according to Matti Lehtovirta, international sales director, who shared some company updates this week with SGB via email.

Aisle Talk Week of September 17

Top headlines from the active lifestyle industry you may have missed this week, including sales growth at Gregory Mountain Products and High Sierra helping Samsonite International S.A.’s financial performance in the six months ended June 30.