TYR Sport announced the signing of 4x Olympic Medalist, 9x World Championship Medalist and World and American Record Holder Simone Manuel.
“My identity as a citizen, a black woman, an athlete and as a creative who wants to use her platform to effect positive change is multi-faceted and a partnership with TYR represents all of those elements,” stated Manuel. “Both TYR and I share a passion for winning and a common vision for growing the sport of swimming by connecting with people and encouraging them to dream beyond traditional assumptions. I am so thrilled to partner with them.”
“Simone Manuel is a force to be reckoned with, both in and out of the water,” began Matt DiLorenzo, chief executive officer of TYR Sport. “Watching her become one of the world’s most groundbreaking names in the sport of swimming has been nothing short of inspiring. As a brand, we could not be more proud to welcome Simone to our growing family of TYR sponsored athletes. We are confident that in working together we will create products that not only take performance to the next level but ultimately continue to change the course of history.”
At just twenty years old, sprint specialist Manuel turned heads at the 2016 Summer Olympic Games in Rio de Janeiro, Brazil, where she earned gold medals in both the 100m freestyle and the 4x100m medley. Her impressive finish in the 100m solidified Simone as the first African American woman to win an individual Olympic gold in swimming. During this performance she also set a new Olympic and American record. In addition, Manuel won two silver medals for her swims in both the 50m freestyle and the 4x100m freestyle relay. As a former Stanford University athlete she holds three world records for her relay team participation and is a six-time individual NCAA Champion.
Simone’s partnership with TYR marks the first time an inclusion rider has been integrated into an athlete sponsorship agreement. Through this stipulation Simone ensures that her partners extend meaningful opportunities to traditionally underrepresented groups and that diversity be reflected in the creative efforts she pursues with the brand. TYR believes in the importance of diversity in the workplace and is proud to support Simone in her efforts to champion inclusion as both a best practice in business and a central tenet of her identity as a professional athlete.
Since its inception three decades ago, TYR Sport has grown to exist as one of the world’s most recognizable swimming and triathlon brands. Founded in Huntington Beach, California, the American company has garnered industry success for major technologies including the celebrated Avictor technical suit. Today, TYR has become synonymous with the most groundbreaking athletes in swimming and continues to be the choice of champions.
As a member of team TYR, Simone will join sponsored swimmers including Olympic Medalists Katie Ledecky, Ryan Lochte, Dana Vollmer, Matt Grevers, Cody Miller, Leah Smith, Lia Neal, Tom Shields and Kelsi Dahlia as well as Olympians Jacob Pebley and Molly Hannis.
Photo courtesy TYR Sport
