Puma has reached a deal to replace Nike as the sponsor of’ La Liga, the Spanish soccer league body, according to reports. Nike had sponsored La Liga for 23 years.
Category: Apparel
Nester Hosiery Appoints Matt Brucker As VP of Sales
Nester Hosiery, a leading US manufacturer of performance merino wool socks, hired Matt Brucker as Vice President of Sales effective immediately.
Grassroots Outdoor Alliance To Phase Out Paper Workbooks
Grassroots Outdoor Alliance, with the help of The North Face, is taking a step toward a paper-free future by encouraging and subsidizing a membership shift away from use of the paper “workbook,” the ubiquitous outdoor industry sales tool.
Esports Set To Take Off
EMarketer became the latest research firm to come out with the bullish forecast on the growth potential of esports as well as the related advertising opportunity to reach a hard-to-reach and coveted millennial demographic. The reports come as Nike, Adidas, Puma, Fanatics, Champion and others have all recently inked sponsorship deals.
The Buckle Sees Slight Decline In Q4 Profits
The Buckle Inc. reported in earnings in the fourth quarter dipped 2.1 percent on a 6 percent revenue decline.
Nikita Joins Snowboarder In Presenting Ms. Superpark 2019
Nikita Clothing has signed on as the presenting sponsor for Ms. Superpark for 2019.
Under Armour Names Chief Design Officer
Under Armour, Inc. announced the appointment of Kasey Jarvis as its new chief design officer. Jarvis joins Under Armour from Black Diamond Equipment.
L.L. Bean Resumes Growth In 2018, Bonuses Return
L.L. Bean reported sales reached $1.6 billion in 2018, a 1 percent gain over 2017. Based on those results, the company’s directors approved a 5 percent annual pay bonus to about 5,400 year-round employees and an additional 2 percent enhancement to their 401(k) contributions.
361 Degrees Sees Flattish Growth In 2018
361 Degrees reported sales were up slightly in 2018 but profits were down due to margin pressures.
JD Sports To Acquire Footasylum
JD Sports, the U.K.-based retailer, has agreed to buy Footasylum in a deal valued at £90.1 million ($119.6 million).
Despite Slight Rise in Overall Tennis Participation, Challenges Remain
The most recent tennis participation figures indicate an overall increase in the number of U.S. tennis players for 2018, up 0.9 percent to 17.84 million participants, according to the Tennis Industry Association (TIA). But a deeper dive into the numbers show continuing challenges facing tennis, and the sports industry overall.
Zumiez Sees Localized Assortments Driving Momentum
Wrapping up its third year of merry holiday results, Zumiez Inc.’s earnings and same-store sales came in well above guidance in the fourth quarter. On a conference call with analysts, Rick Brooks, CEO, credited the chain’s focus on localized merchandise assortments for its recent hot streak.
Lacrosse Unlimited Re-Opens Original Location With New Look
Lacrosse Unlimited re-opened its original flagship store at Hauppauge, NY with a brand new look in a brand new location.
VF Corp Appoints Veronica Wu To Board
The board of directors of VF Corporation elected Silicon Valley venture capitalist Veronica Wu as a director, effective March 12, 2019.
Tilly’s Finds Booming Online Sales Offsetting Weak Mall Traffic
Tilly’s reported same-store sales leapt 6.4 percent in the fourth quarter, its strongest comp gain since Q311. The run-up was carried by a 49.6 percent hike in online sales, representing the action-sports chain’s strongest e-commerce comp result since Q410.
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