Nikita Clothing has signed on as the presenting sponsor for Ms. Superpark for 2019.
Along with Snowboarder Magazine, Monster Energy and Big Boulder Park, the women’s freestyle event kicks off on Monday, March 11 in Big Boulder, PA. Widely viewed as the premier platform for the progression of female snowboarding, the four-day event will bring top talent from around the world to Big Boulder Park.
“Superpark is an iconic event, one that every snowboarder drops everything to watch,” said Nikita brand manager, Jenna Kuklinski. “Supporting the return of Ms. Superpark and contributing to the progression of female snowboarding aligns perfectly with our values at Nikita. We’re always on the look-out for opportunities to rally our community, to foster the rebellious confidence in each of them and to support Girls Who Ride.”
Nikita’s sponsorship of Ms. Superpark exemplifies the brand’s goal of promoting female athletes and creating opportunities for them to showcase their talent. Other efforts include an event partnership with Exposure Skate; the global activation of the G.W.R. (Girls Who Ride) Tour, a grassroots, community-based progression session for female skiers and snowboarders; and the creation of amateur skate and snow events at the Summer and Winter Dew Tours.