Under Armour Appoints Chief Consumer Officer

Under Armour Inc. announced the appointment of Massimo Baratto to executive vice president, chief consumer officer. Since joining Under Armour in 2018, Baratto has served as managing director of the company’s Europe, Middle East and Africa (EMEA) region.

Adidas Launches New Share Buyback Program

Adidas said its board has decided to launch an additional share buyback program following the completion of a share buyback program launched in July. Starting on October 18, 2021, the company plans to buy back shares worth €450 million until the end of the year.

Report: Gymshark Exploring IPO

The U.K.-based fitness apparel and athleisure brand Gymshark is in preliminary talks with banks and institutional investors over a potential IPO, according to Sky News.

Salt Life To Open Five Stores

Delta Apparel Inc. announced plans for five new wholly-owned retail stores for its beach lifestyle brand, Salt Life. Storefronts in Florida, South Carolina and Alabama are expected to open early next year.

Sportsman’s Warehouse Appoints Interim CFO

Sportsman’s Warehouse Holdings, Inc., which agreed in January to be acquired by Bass Pro, said in a regulatory filing that Jeff White has been appointed vice president of finance, chief accounting officer and interim chief financial officer of the company,

Vuori Secures $400 Million Investment From SoftBank

Southern California-inspired activewear brand Vuori announced a $400 million investment from SoftBank Vision Fund 2 at a valuation of $4 billion. The funding will support the launch of Vuori’s international expansion in 2022 and a goal to open more than 100 new stores in the U.S. over the next five years