BSN Sports, a division of Varsity Brands, announced that it has acquired Winning Streak, Inc. based in Dupo, IL.

Founded in 2003, Winning Streak has served the greater St. Louis and Chicago team sporting goods market. Through the acquisition, BSN Sports welcomes the Winning Streak sales and support teams to its platform and will continue to support customers out of the local St. Peters, MO and Mokena, IL sales offices.

Winning Streak founder Chris Braun will maintain ownership of his decoration facilities, adding further support to BSN Sports’ internal and third-party decoration network.

BSN Sports said the acquisition of Winning Streak, Inc. serves as the latest accelerant to the company’s platform as it continues to expand geographically and with professional sales teams across the U.S.

Terry Babilla, BSN Sports’ president, said, “As BSN Sports closes out a record 2021, we are excited to accelerate our growth trajectory as well as our decoration footprint through this new addition. Winning Streak has maintained a strong local presence as a prominent athletic provider and support system to the regional sports community. We look forward to this opportunity to expand upon Mr. Braun’s and Winning Streak’s strong foundation of customized product offerings with access to free premier coaching and development resources, our line of team and school campus branding products and exclusive ordering platforms that truly bring forth a one-stop shopping experience for coaches, schools and athletic organizations.”

Braun added, “Over nearly two decades, Winning Streak, Inc. has had the honor of serving athletes, coaches and families with a focus on providing an elevated service experience to our local communities. I look forward to working with BSN Sports through our expansive decoration facility while introducing new tools and resources to our customers through our new family at BSN Sports. The Winning Streak team is excited for the opportunity to continue deepening relationships with our customers and creating positive experiences for coaches with the added benefit of BSN Sports’ nationwide presence backed by enhanced employee and customer support structures.

Babilla added, “Our BSN Sports team is eager to support their local communities and coaches with the tools and services that enable coaches and organizations to focus on making a positive impact in the lives of their student-athletes. As a company, we will continue to strategically grow our team with seasoned professionals who provide best-in-class service and have a passion for building lifelong customer relationships.”

Photo courtesy Winning Streak