PowerBar, which is facing growing competition from Clif Bar and other nutrition brands, has named the full-service marketing agency IMRE as its agency of record for social media, public relations and creative services…
Category: Apparel
Sherpa Adventure Gear Sponsors 2015 Restore Vision Expedition
Sherpa Adventure Gear has become the sponsor of the 2015 Restore Vision Expedition team that will provide free eye care from May 1-10, 2015 in the remote Upper Gorkha region of Nepal. The 24-person medical expedition…
Maui Jim Signs Meb Keflezighi
Maui Jim announced that elite long-distance runner, Meb Keflezighi, who has won the New York Marathon, the Boston Marathon and an Olympic Medal, has joined its team of sports ambassadors…
MEC Signs Olympian as Ambassador
Mountain Equipment Co-op (MEC) has signed former Olympic cyclist and speed skater Clara Hughes as its newest ambassador to encourage Quebecers to lead more active…
Nike Sports Camps Expands Ultimate Camps
Nike Sports Camps began offering youth ultimate camps supporting Ultimate Frisbee at 6 locations nationwide in 2013 and has expanded their Nike Ultimate Camp offerings to include over a dozen summer locations and a spring camp location for 2015…
Keen Presents Uneek Photo Contest
Keen is launching a #iamUneek photo contest on Instagram. The three-month contest will run through June 30 with a weekly $1,000 cash-prize winner for the most unique photo submitted during that week…
G-III Apparel Announces Two-for-One Stock Split
G-III Apparel Group, Ltd. announced that its board of directors has approved a two-for-one-stock split of the company’s common stock…
Colgate University Selects Inaria as Exclusive Uniform Provider
Inaria, owned by Performance Sports Group, has agreed to become the exclusive provider of uniforms, apparel and warm-up suits for Colgate University's NCAA Division I men’s soccer program…
New Balance Football Announces Sponsorship of Costa Rican Football Federation
New Balance announced its kit sponsorship deal with the Costa Rican national football team. The deal will see New Balance design kits and training gear for the national men’s and women’s teams as well as youth, beach soccer…
Locally.com Shares Performance Metrics
Locally.com, which enables shoppers to browse catalogs from outdoor brands and check locally availability of their products, was tracking roughly 2.6 million physical products on shelves in hundreds of stores as of late March, according to The B.O.S.S. Re
SSL Announced 30-Year President Steve Rogers to Step Down
After 30 years of service as president and CEO of Sports Specialist Ltd. (SSL), Stephen Rogers will retire effective July 31, 2015. Read our exclusive Q & A…
Patagonia Invests in Natural Textile Treatments
Patagonia has made a strategic investment in Beyond Surface Technologies, a chemical company focused on producing high-performance textile treatments from natural raw materials…
Hillsound Equipment Athletes Take Top Spots at Gore-Tex Grand Traverse
Hillsound Equipment announce its brand ambassadors Stevie Kremer and Marshall Thomson wins at the Gore-Tex Grand Traverse, a grueling ski mountaineering race.
Julbo Names First Mideast Distributor
Julbo, the French adventure sports eyewear brand, named EGMA Optical Supplies as its first local stocking distributor for the Middle East.
Outside Television Joins Dish Network Multi-Sport Pack
Outside Television will join Dish’s Multi-Sport Pack of premium sports entertainment immediately, giving millions of active outside enthusiasts across the nation the opportunity to enjoy the popular action channel based on Outside Magazine and its a
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