Pvolve reported signed its largest franchise agreement on April 18 for five studios across Houston, TX. The company plans the first for River Oaks towards the end of 2024. Pvolve said in a release that it sees demand in the Houston market and expects to grow to 15-plus studio locations in the coming years.

The deal is between Mark To, Hanh To and Shawn Bishop, local entrepreneurs who reportedly introduced the fitness market to several brands in the health and wellness space over the last 20 years, including Massage Envy, The Joint Chiropractic, European Wax Center, and Phenix Salon Suites.

“I first heard about Pvolve while listening to their president, Julie Cartwright, on an industry podcast,” said Hanh. “She shared not only the brand’s proprietary methodology but also its focus on longevity, improved mobility and an enhanced lifestyle that could be realized through functional fitness. Ultimately, it was their ethos that sold me on the impact the franchise could have here in Houston: break a sweat, not your body.”

Pvolve said its franchise opportunity is beginning to take hold in communities across the U.S. as consumers are drawn to the low-impact but effective workouts using resistance equipment and with actress Jennifer Aniston, who partnered with the brand in 2023.

“We couldn’t be more grateful to partner with Mark, Hanh and Shawn, three industry veterans and some of the most talented and capable franchise owners around,” said Cartwright, president of Pvolve. “Houston has seen no shortage of new health concepts and fitness fads enter the market in recent years, so we are confident that the community will really value the efficacy and scientific approach to fitness that Pvolve offers.”

Image courtesy Pvolve