Bote opened its newest retail store in Jacksonville, FL’s Riverside area, designed to “create an immersive experience where locals and visitors can get out on the water.”

The JAX location, spanning 3,800 square feet, is Bote’s sixth retail location in Florida and joins other stores in Destin, Fort Lauderdale, Fort Walton Beach, Grayton Beach, and St. Petersburg. Bote also opened a store in Austin, TX, this summer, the brand’s first retail shop outside its home state.

“We are beyond excited to unveil our newest flagship store in the picturesque paddling haven of Jacksonville,” expressed Zack Eckert, VP of sales at Bote. “This new location serves as a valuable resource for everything paddleboarding, kayaking and the water lifestyle. Our dedicated team is here to be your personal guides, ensuring you find the perfect gear to ignite new passions and take your existing ones to new heights.”

Photo courtesy Bote