Author: VBC

Kitsbow Cycling Apparel released its Icon Flannel Shirt in more fits and sizes. With the recent introduction of its Icon Ample Athletic Fit for women, consumers can select from 59 sizes and fit combinations in Pendleton plaid or heathered wools and denim.  “One of the hallmarks of the Kitsbow apparel experience is the tailored fit,” explained David Billstrom, […]

W. L. Gore & Associates announced that the consumer business of its fabrics division would introduce new Gore-Tex products with expanded Polyethylene (ePE) membrane for AW22. The ePE membrane is used as a complementary material suitable for a variety of consumer products and uses. Gore-Tex ePE membrane features and products include: The membrane is light, […]

Hot Chillys, the manufacturer of performance base layers and winter accessories since 1985, updated its brand and announced “significant sustainability improvements.” “Many of our customers have been adventuring in our base layers since their earliest childhood memory on the slopes 30 years ago, and now they are suiting up their own kids to carry on […]

SAN FRANCISCO (September 20, 2022) – Rooted in sustainability since its inception in 1968, Royal Robbins furthers its commitment to environmental stewardship by partnering with the Green Business Bureau (GBB) for its brand retail stores in Denver, Seattle, Modesto and Berkeley, California. This new partnership with GBB ensures that Royal Robbins four retail stores are […]

DAYTONA BEACH, Fla. (Sep. 20, 2022) – Costa Sunglasses, manufacturer of the first color-enhancing, all-polarized glass sunglass lens, brings next-level PRO-formance to its best-selling Jose frame. As part of the brand’s fall 2022 collection, this legacy frame, rebuilt with angler-approved upgrades, is named in honor of the legendary waterman and larger-than-life personality, Jose Wejebe.  Building […]

Timed with the introduction of Gore-Tex’s AW22 season product launch, the company created its “Our Work Is Never Done” campaign showcasing four decades of innovation from Gore’s Fabrics Division.  The story outlines Gore’s journey “to develop its high-performing product technologies in durable, waterproof, windproof, and breathable protection.” The campaign ends with introducing new Gore-Tex products […]

After 17 years of doing business in the U.S., Outdoor Prolink, the pro purchase program created for outdoor professionals, announced its expansion into Canada last Fall and has grown to include the following brands for Canadian outdoor professionals—BadFish, G3, Helly Hansen, Mammut, Mountain Hardwear, NOBL Wheels, Red Paddle, SMRT Tent, and Thule.  Outdoor Prolink’s verified […]

Kitsbow Cycling Apparel launched its purpose-designed Denim Icon Shirt that “meets the standards of luxury apparel.” The shirt is the same silhouette as Kitsbow’s Icon Shirt made with Pendleton Wool. Vented gussets minimize binding across the shoulders, while front snaps and rear vents adjust ventilation and allow for a wide temperature range of wearability in […]

Gregory Mountain Products elevated its backpacking and hiking packs collection for spring 2023 by redesigning its long-standing Zulu, Jade, Miko, and Maya suspension systems. The brand also expanded its reservoir collection with two styles added to its Nano collection.  The Zulu and women’s Jade in the ventilated backpacking and hiking category offer a more supportive and […]

Durango, Colo. (July 15, 2022) – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, is launching Active Hydration, a drink mix containing electrolytes, collagen, and vitamin C. Active Hydration mixes clear with water, has a light, fruity taste, and is a refreshing way to keep your body well balanced during […]

Roll Recovery, a maker of deep tissue massage therapy tools for recovery and athletic performance, launched its R1 Percussion Massage Device. Designed for pre-workouts and recovery post-workout, the R1 boasts a compact size, quiet motor, 7-plus hour battery life, and compliments the brand’s recovery tools. “As we explored the percussion device market, we discovered the […]

Seattle-based Mountain Safety Research (MSR), the outdoor equipment manufacturer and part of parent company Cascade Designs released its Habiscape Tent Series for S23. The tents blend performance, space and features with a symmetrical design, making pole placement and setup intuitive. It also includes a pass-thru pocket, accessible from inside and outside and a storage bag […]

AMHERST, Mass. (June 9, 2022) – OrthoLite®, the industry leader of branded, sustainable, high performance and comfort footwear solutions, announces the expansion of its thermal foam, OrthoLite O-Therm™. Previously limited to a thickness of 2mm, O-Therm is now available in a thickness range from 2mm to 20mm, providing a more customizable cold block solution for […]

Chamois Butt’r launched its Ultra balm, an anti-chafe balm made for demanding conditions and extreme athletic pursuits. The natural oil and beeswax-based balm is suitable for all skin areas and will not sweat off as water-based creams. One application will last all day. “On longer rides, especially when it’s hotter than the devil or if it rains, […]

  Costa, the manufacturer of color-enhancing all-polarized sunglass lenses, released two new lifestyle frames to its spring 2022 collection—Salina and Paunch. Interior sculpting on both frames resembles the hull of a boat. Additional features include textured Hydrolite grip nose pads. Both styles come with Costa’s polarized, color-enhancing 580 lens technology. Custom lens options include glass […]