Park City, UT (May 30, 2024) — Snowsports Industries America (SIA), the premier trade association representing the winter outdoor industry, is excited to share an early look at key data from the organization’s Winter Sports Annual Participation Preview and End of Season ’23-’24 Winter Enthusiast Insights Report. Both reports shed light on the health, vitality […]
Author: VBC
OrthoLite Founder, CEO Glenn Barrett Accepts Honor of Induction into 2024 Sporting Goods Industry Hall of Fame
Barrett recognized by the National Sporting Goods Association for his significant contributions to the sporting goods footwear industry through development of open-cell PU foam
Tailwind Nutrition Dauwaltermelon Endurance Fuel returns, for keeps
Watermelon-Lime flavor created with legendary ultrarunner, Courtney Dauwalter, joins Tailwind suite of flagship flavors
EFoiling pioneers Lift Foils launches inflatable Blowfish accessory for foil boards
The new add-on will ease the learning curve for beginners and add utility for seasoned riders.
The Conservation Alliance Applauds Expansion of San Gabriel and Berryessa Snow Mountain National Monuments
May 2, 2024 – The Conservation Alliance (TCA) celebrates today the Biden Administration’s announcement of the expansion of California’s Berryessa Snow Mountains and San Gabriel Mountains National Monuments that will protect over 100,000 acres of public lands in California. The Biden Administration’s decision to expand these monuments will not only safeguard and preserve the natural […]
More Than Sunglasses, Costas are the Badge of the Explorer
New brand campaign from Costa Sunglasses inspires its global community to ‘See What’s Out There’
Outdoor Research releases limited-edition CarryOut Duffel collaboration
The drop is part of Pettit’s External Vacancy (EVAC) project.
National Ski Patrol Teams Up with Mammut for a New Era of Mountain Safety
The partnership between two legacy organizations elevates training, safety, and technology on the slopes
Astral Introduces World’s First Freestyle-Inspired High-Float PFD
The all-new Indus raises the bar of safety and performance in extreme river conditions
New Scarpa Moraine light hiking shoes make wearers searchable in backcountry
The Moraine family is the first in the light-hiking category to incorporate Recco technology, making hikers more easily found in an emergency.
Costa Sunglasses Completes Pro Series with the Launch of Whitetip Pro
The Whitetip Pro launch celebrates the legacy Whitetip’s 10th anniversary, offering a new dynamic fit for all watermen and women
Recco begins strategic partnership with Alpine Club of Canada
This year, all of ACC’s volunteer hut ambassadors will all be searchable with Recco reflectors, and ACC will host Recco education sessions across the country.
Mammut Forges Strategic Alliances with North America’s Premier Ski Resorts for 2024/25 Season
Partnership expands to 12 resorts in North America, adding Grand Targhee, Telluride, Sun Valley, Snowbasin, and Revelstoke
A Legend Remastered: Costa Sunglasses Unveils Grand Catalina
Introduced in the late 80s, Costa’s iconic aviator frame with removable side shields is back, and enhanced with modern tech features
Tailwind Nutrition Launches Rapid Hydration Drink Mix
Meet the new member of your support crew, made for athletes who are tired of suffering through overly-sweet electrolyte drinks
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