Author: VBC

Building off the success of a limited pre-release, Costa Sunglasses launched the complete King Tide performance sunglass collection globally, one of its most technical sunglass frames for on and off the water with five years of R&D behind it. The frame is available in two styles: King Tide 6, a six-base frame with a straighter […]

SAN LUIS OBISPO, Calif. [Aug. 9, 2023]— Hot Chillys, the classic brand that has been delivering performance base layers and winter accessories to outfit the whole family since 1985, is thrilled to announce the launch of both the Clima-Wool, a game-changing merino wool-blend base layer collection for cold-weather conditions, and new additions to its best-selling […]

Scarpa, the manufacturer of performance footwear for mountain sports, reported achieving Benefit Company status, a legal designation that identifies companies who, along with profit, aim to generate “value for the public and the planet.” Scarpa “ensures it will continue to operate in a transparent, responsible and sustainable way, and with consideration for its impact on […]

Outdoor Research, the technical outdoor apparel company, launched into the mountain bike category for Spring 2024 with its eight-piece Freewheel MTB collection, addressing a core activity for a large segment of its customer base. “The Freewheel program was developed because our customers and athletes ride mountain bikes alongside their many other outdoor activities, and we […]

JUPITER, Fla. (July 6, 2023) – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, celebrates its 40th anniversary with the introduction of its most advanced frame to date, King Tide. In nature, a king tide requires the perfect alignment of the Earth and moon to create an exceptionally high tide and once-in-a-lifetime […]

Outdoor Research’s Spring 2024 collection showcases sustainability, technology and inclusive sizing. It “aims at transitioning its products away from added per- and poly-fluoroalkyl substances (PFAS), a goal that the company expects to complete by the Spring 2024 product line.” Three pillars drove the brand’s focus for 2024: Sustainability — Along with using more recycled and […]

Krimson Klover, a women’s outdoor and lifestyle brand, showcased its 2024 spring and summer collection, with fashion and performance-forward styles in the hike, bike, pickleball, swimwear, and leisure categories.  “Introducing our 2024 Summer and Spring Collection, we are thrilled to unveil vibrant colors and fashionable patterns that embody the essence of the season”, said Rhonda Swenson, […]

PackTowl, the manufacturer of outdoor and travel towels, introduced the Packtowl Changing Poncho for changing clothes on the go. The PackTowl Changing Poncho, available in Spring 2024, combines the functionality of a towel with a poncho simplifying and providing privacy when changing clothes outdoors. “We are excited to introduce the Packtowl Changing Poncho to outdoor […]

For Spring 2024, Seattle-based Platypus, a division of Cascade Designs, added two filters to its QuickDraw Microfilter line, which it introduced in Spring 2021, the QuickDraw 2L Filter System and the QuickDraw 3L Gravity Filter System.  The QuickDraw 2L Filter System offers increased storage capacity and ease of use with a fast flow rate and […]

SEATTLE, Wash. (June 22, 2023) — Therm-a-Rest®, the leader in outdoor sleeping gear for more than 50 years, is introducing its best-selling Honcho Poncho in kids sizing for spring 2024. Designed specifically for young adventurers, the Honcho Poncho Kids is a versatile and cozy outdoor essential that will keep children warm and comfortable during all […]