Author: VBC

Tailwind Nutrition is the exclusive hydration partner of the Ragnar Trail Series 2022. This year’s series includes 27 overnight relay events nationwide. As part of the deal, Tailwind will provide Endurance Fuel and Recovery samples in each participant’s race bags for all road and sprint events. Recovery samples will also be available in the Ragnar Recovery Zones […]

Snowsports Industries America (SIA) announced a long-term partnership with Raccoon Events, the consumer show organizer, in conjunction with Snowbound Expo scheduled to take place at the Hynes Convention Center in Boston from November 18-20, 2022. The three-day event will be held in a 112,000-square-foot space and host six-time Olympic medalist Bode Miller, ski legend Dan […]

Kitsbow Cycling Apparel is expanding its women’s apparel line with the Madrone Short offered in two inseam lengths (7-inch and 11-inch) and sized by the waist, initially from 26-inch to 36-inch with expanded sizing to include smaller and larger sizes. The shorts come in three colors, Black Olive, Gunmetal Grey and Black. “We designed the Madrone to […]

OrthoLite released a midsole foam innovation to “elevate sustainability in the footwear industry.” OrthoLite said Ortholite Cirql is the “critical solution needed to achieve true circularity within the footwear industry and is the world’s first EVA plastic-free, recyclable, biodegradable, and industrially compostable foam. Powered by plants, Cirql offers a pure foam alternative to conventional plastics […]

Kitsbow Cycling Apparel announced it is discontinuing PPE production on February 28 to focus on manufacturing apparel. At the start of the pandemic, in March 2020, Kitsbow pivoted its operations to manufacture face masks initially for medical professionals and first responders, then the general public.  “With the wide availability of masks from literally hundreds of […]

Redline, a BMX bike brand, launched a BMX race development team, Redline/Dvide, to work with athletes to support and develop BMX racing. “Redline’s extensive legacy in BMX, dating back to 1974, is deeply rooted in the sport’s conception and early development,” said Larry Pizzi, CCO, Alta Cycling Group. “The launch of Redline/Dvide represents a step […]

OrthoLite celebrates its 25th anniversary in 2022 following “record-setting growth years.” “Our growth is a testament to the brand partnerships we have forged over the years and also to the efforts and ingenuity of the entire OrthoLite family,” said Glenn Barrett, founder and CEO. “As we celebrate the company’s 25th anniversary in 2022, we remain […]

BOULDER, Colo. (Jan. 25, 2022) – As skiers demand new levels of do-anything performance in their gear, SCARPA, the Asolo, Italy-based manufacturer that has led the alpine-touring ski boot category for decades, introduces its 4-Quattro family of ski boots, the lightest GripWalk hybrid ski boots on the market.  Combining top-tier alpine performance with high functionality […]

DAYTONA BEACH, Fla. (January 18, 2022) – Leading performance eyewear brand, Costa Sunglasses, welcomes one of bass fishing’s most decorated anglers to its roster, Kevin VanDam. Heading into the 2022 season, VanDam will depend on Costa’s high-performance eyewear for his continued success on the Major League Fishing (MLF) Bass Pro Tour. “I am so excited […]

Outdoor Research announced at the SHOT Show that it will rebrand its tactical and working professional lines under the name OR Pro. “This rebranding speaks to the work our OR team has been doing for decades—designing and developing products for professionals both here in the U.S. and around the world,” said David Hein, general manager, […]

Scarpa, producer of footwear for mountain sports, announced that it welcomed American Alpine Ski Racer, Bode Miller, to its athlete roster. Miller joins other professional skiers on its athlete team, including Chris Davenport, who renewed his contract this season.  “My goal has always been to evolve the sport of skiing and the equipment we use,” […]

KENT, Wash., (Jan. 6, 2022) — Diamondback is pleased to announce the addition of Devin Cowens to its athlete roster for 2022. Cowens is a well known cycling advocate who has brought a greater sense of awareness to the many barriers to entry one faces to participate in the worlds of competitive and non-competitive cycling […]

BEND, Ore. (January 5, 2022) – The Conservation Alliance announces the recipients of the organization’s 2021 Outstanding Partnership Awards: Bank of the West, Grayl, and Obōz. The yearly award recognizes Conservation Alliance member companies whose efforts directly support grantee organizations working to protect wild places throughout North America.  All Conservation Alliance grantees are invited to […]

OrthoLite announced that its range of eco-footbeds has expanded with the release of the HybridPlus-Bio and HybridPlus-Recycled insoles.  Ortholite remarked that the products “elevate the total eco content of the insoles to 57 percent and 50 percent respectively.” The footbeds result from the brand’s Zero Waste initiative to create sustainable footwear solutions closing the loop on production […]

Pairing synthetic insulation with innovative construction, Outdoor Research SuperStrand LT jacket collection is offering a warmth-to-weight layering package for the first time. It has also set a new standard for the company in warmth, weight and comfort in its active-insulation category. “SuperStrand is an extraordinary layer. It definitely doesn’t wear like any other piece of […]