Li Ning to Cut Staff to Lower Costs

Li Ning Co Ltd said it will reduce its staff count in a move to lower costs. The move comes after the Chinese footwear giant had predicted its revenue for 2011 had fallen by 6 to 7 percent year-on-year. The company plans to reduce its human resources cost

Ugg Congratulates Tom Brady

Ugg ran a full-page ad in the sports section of Monday’s Boston Globe congratulating New England Patriot's quarterback Tom Brady, the endorser of its men's collection, on guiding the Patriots to a Super Bowl run. It also posted a congratul

Asics Extends Support Your Marathon to L.A.

Asics America, a partner of the 2012 Honda LA Marathon, has expanded its award-winning “Support Your Marathoner” program to the West Coast. Similar to the program offered at the 2011 ING New York City Marathon, it allows friends and family to send picture

Sony Ericsson and Billabong Partner for Smartphones

Sony Ericsson announced an expanded global strategic alliance with Billabong. At the center of the partnership is the Xperia active Billabong Edition smartphones designed with extreme sports enthusiasts in mind…

Nike Partners to Scale Waterless Dyeing Technology

Nike Inc. has entered into a strategic partnership with DyeCoo Textile Systems B.V., a Netherlands-based company that has developed and built the first commercially available waterless textile dyeing machines. By using recycled carbon dioxide…

Pursuit Brand Equity Group Moves to Newmarket

Pursuit Brand Equity Group, a New England independent regional brand management and sales agency for apparel, footwear and accessory brands, announced it has relocated company headquarters to the downtown mills in Newmarket, N.H. Pursuit was previously he

M.J. Soffe Launches Green Initiative

The M.J. Soffe Company has embarked on an aggressive energy efficiency project at its Fayetteville, NC headquarters that should reduce its lighting costs by 65 percent and cut its overall electricity costs by almost 20 percent…

Adidas Defends Itself Against Indonesia Factory Closing

Adidas released a statement in response to allegations that it owed Indonesian workers severance pay. Adidas said that in 2010 it “conducted 1,350 factory audits worldwide, 506 of which were carried out by various external monitoring groups” to ascertain

SustainAbility, Inc. Releases Findings Around Zero Discharge Roadmap

SustainAbility, Inc. released the findings from its consultation of select stakeholders regarding the draft roadmap developed by six footwear and apparel brands to eliminate the discharge of hazardous chemicals from their supply chains by 2020. The brands