Bauer
Hockey has purchased intellectual property assets and patents
from Jock Plus Hockey to become the only global supplier of integrated
neck protection for hockey. Those exclusive assets combined with a
long-term strategic agreement with DuPont Protection Technologies that
allows Bauer to market and incorporate the Kevlar fiber into its neck
protection.
“At Bauer Hockey, we're committed to providing the most
innovative products to players at all levels and we look forward to
raising the bar on hockey apparel with our Protective Base Layer,” said
“Incorporating the Kevlar fiber into the world's only integrated neck
protection for hockey increases overall comfort and protection needed
in today's fast-paced sport of hockey.”
Bauer said nearly a million registered hockey players around the world are
required to wear neck protection and the majority of those players wear
separate neck guard and base layer pieces. Bauer's Protective Base
Layer combines those two key products into one, integrated protection
top with revolutionary product features.
The Protective Base Layer combines Bauer's leading Performance
Base Layer with an adjustable, built-in neck guard that provides a
customized fit to maximize protection. Built exclusively for the hockey
player, the built-in neck guard features patented technology plus
Kevlar for the utmost in protection without sacrificing an ounce of
mobility, fit and comfort.
“There is a lot of attention focused on the pads players wear to
protect themselves, but far too often the apparel they wear under the
uniform is an afterthought,” said Kathy McGown, Category Business
Director, Apparel, Bauer Hockey. “We recognize the growing trend for
overall neck protection and by providing an integrated neck piece to
players of all levels, we are reinforcing the fact that apparel is
truly equipment.”
Bauer's Protective Base Layer will be available at retail locations throughout the world in Summer 2010.
Bauer Hockey is the world's most recognized designer, marketer and
manufacturer of hockey equipment. Founded in Kitchener, Ontario in
1927, Bauer developed the first skate with a blade attached to a boot,
forever changing the game of hockey. Since then, Bauer has continued to
develop the most sought after products in the industry, including the
widely successful Supreme and Vapor lines of products.
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