Dick's Sporting Goods National Runners' Month named legendary running spokespersons Dean Karnazes and Bart Yasso as ambassadors to promote the company's major running initiative scheduled for May…
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
Outside Media to Handle PR for Suunto/Salomon
Outside Media has recently signed on as Suunto USA's Public Relations Agency of Record for 2010 as well as Salomon USA's Public Relations Agency of Record for 2010.
Chaco Raises $4,500 for Grand Canyon Youth
Chaco recently partnered with Grand Canyon Youth (GCY) to donate to the organization through two initiatives. During the second two weeks in March, Chaco donated five dollars per pair sold on its website to GCY. Company representatives also attended…
Skechers Launches Shape Ups Education Website
Skechers has launched ShapeUps.EU, a new website offering detailed information on the health benefits of Skechers Shape Ups. The site is aimed at European consumers…
Ironman to Change Swimwear/Wetsuit Rules For 2011 Season
The World Triathlon Corporation announced it will be changing certain swimwear and wetsuit rules for all Ironman and Ironman 70.3 events starting in September of 2010…
Fila Chairman Gene Yoon Honored by Biella, Itally
Fila said Chairman, Gene Yoon was recognized as an honorary citizen of Biella, Italy, the alpine town where the Fila brand was born…
OBIT: Trampoline Inventor George Nissen
George Nissen, who invented the modern trampoline, died at the age of 96 due to complications from pneumonia at UC San Diego Thornton Hospital in La Jolla…
UW Cuts Nike Contract Over Labor Issues
The University of Wisconsin on Friday cut its licensing agreement with Nike Inc. over the non-payment of more than $2 million in severance in the closing of two plants in Honduras. But Nike claims it has a limited obligation to the workers since it only s
UW Cuts Nike Contract Over Labor Issues
The University of Wisconsin on Friday cut its licensing agreement with Nike Inc. over the non-payment of more than $2 million in severance in the closing of two plants in Honduras. But Nike claims it has a limited obligation to the workers since it only subcontracted apparel production from the factories. In December, UW Chancellor […]
Golfsmith Launches $1 Million Driver Promotion Around Mickelson’s Win
Phil Mickelson captured his third green jacket Sunday at Augusta and triggered the fulfillment of an estimated $1 million promotion undertaken by Golfsmith International Holding. As announced last month, any Golfsmith customer who purchased a new Callaway
Collective Licensing Partners with MMA’s STRIKEFORCE
Collective Licensing International announced their brand partnership and master license agreement with world championship Mixed Martial Arts (MMA) promotion STRIKEFORCE…
EU Insists Duties on Chinese Footwear Will Withstand WTO Review
The European Commission rejected Beijing's call for a formal investigation by the World Trade Organization of EU charges on Chinese shoes. In December, Brussels extended import duties of up to 16.5% on Chinese shoes, claiming that they unfairly under
True Temper Names Jason Jenne as COO
True Temper Sports, the golf shaft manufacturer, promoted Jason Jenne to the role of senior vice president and chief operating officer for the company. In his new role, Jenne will direct all of True Temper's global production and manufacturing activi
Puma to Sponsor Volvo Ocean Race
Puma Ocean Racing, which finished second overall in the 2008-09 Volvo Ocean Race, has confirmed its entry for the next edition of the event. Puma will also be the official supplier of footwear, clothing, and accessories to the Volvo Ocean Race…
Suunto Launches All-Around Freedive Competition
Suunto, announced its sponsorship of the freediving competition Vertical Blue 2010 and the first-ever Suunto Dive-Off. Freediving involves diving dozens of meters below the water's surface without any breathing apparatus…
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