A Pittsburgh food company has ended its beef jerky sponsorship deal with Ben Roethlisberger following the Steelers quarterback’s sexual assault allegations. The company had sold “Big Ben’s Beef Jerky” in bags depicting the
quarterback at local stores.
PLB Sports president Ty Ballou says Roethlisberger is “falling short” of the company’s standards after a Georgia prosecutor announced Monday he will not prosecute the quarterback over sexual assault allegations.
The company said in a statement on Tuesday that facts presented at the prosecutor’s news conference led to the decision.
The same company markets a breakfast cereal endorsed by Steelers receiver Hines Ward and Pittsburgh Penguins forward Max Talbot.
