Skechers has launched ShapeUps.EU, a new website offering detailed information on the
health benefits of Skechers Shape Ups. The site is aimed at European consumers.

Skechers noted in a statement that a growing body of medical professionals are highlighting the benefits to the body from barefoot walking, and in response, shoe manufacturers are offering footwear which mimics the beneficial health benefits of going barefoot with the added protection that footwear provides. As barefoot walking is often not practical, providing a shoe which gives the necessary degree of cushioning to protect the body from walking on hard tarmac and concrete is a valuable innovation.

Skechers said the new website offers advice on how the shoes can improve health, and includes detailed information on the full range of these shoes. Skecher’s statement said, “Rather than focus purely on the reported benefits, the site gives a medical case study for potential customers who prefer to look a little deeper into new products rather than rely on marketing copy. The site also features client testimonials and user reviews to give a balanced view of the benefits and how customers rate the benefits after wearing the shoes.”

The site is primarily geared for European consumers, in particular those from the UK, however provides details of American and mainland European suppliers to ensure that the best prices and maximum choice of styles can be easily found online. Video speaks volumes and offers an easier method for demonstrating how to exercise with the shoes, and is featured on offering an easy to follow guide to the benefits and precautions which should be taken when wearing the shoes for the first time.

The statement said, “As the market for lifestyle fitness shoes expands and consumers get bombarded with choice, the site offers a refreshing resource compiling all of the important information on Shape ups. Visitors to the website are provided with a full complement of information to ensure an informed decision can be made on whether Shape Ups are the best footwear choice.”

Full details of Skechers Shape ups including reviews, health benefits and the entire product range can now be found on http://www.shapeups.eu/