Last month, Nielsen reported that Nike “ambushed” its way into the World Cup conversation by producing a popular soccer-themed ad that spread virally across the online community. The company's efforts in the days and weeks leading up to the World Cu
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
The San Diego Custom Bicycle Show Rebrands
The San Diego Custom Bicycle Show has rebranded as the International Bicycle Framebuilder Exposition…
Heelys Launches First Non-Shoe Product
Heelys, Inc. announced the launch of the patent-pending Nano, a footboard using Heelys' patented bracket and new 'Sole-Link(TM)' technology…
Cornell Gives Nike an Ultimatum to Resolve Honduran Labor Issues
Without “significant progress” toward the resolution of an ongoing labor dispute in Honduras, Cornell University said last week it will follow the University of Wisconsin at Madison's lead and end its licensing agreement with Nike by the close of the
Geox USA Appoints VP of Marketing
Geox USA, based in Edison NJ, appointed Evert Rottevell as VP of marketing…
Star Trac Acquired by Michael Bruno
Michael Bruno, a fitness industry veteran, reached an agreement to purchase controlling interest in the parent company of Star Trac, the cardiovascular and strength equipment fitness company. Financial terms of the acquisition have not been disclosed…
Shaun White Shoe Collection to Debut at Target
The premiere collection of Shaun White shoes is set to hit Target stores nationwide and online at Target.com the week of July 11th. Shaun White shoes, an expansion to his line of clothing with Target, features a variety of skate and lifestyle shoes for bo
Chip Coe Becomes Wolverine’s VP, Accessories
Wolverine World Wide, Inc. appointed Chip Coe as vice president – licensing and accessories. Coe was president and chief executive officer at Teko Socks and before that he was president and chief operating officer at Smartwool…
OrthoLite Partners with Callaway Footwear
OrthoLite, the leader of open cell foam insoles, will be featured in the majority of Callaway Golf Company's 2011 line-up of men's and women's footwear products…
Altus Donates to Louisiana Clean-Up Effort
Altus Brands, LLC, the Northern Michigan-based manufacturer of Bughats, is extending a helping hand to the Louisiana coastline oil spill clean-up, by donating 1,000 of its hats to volunteers helping in the “Save Our Gulf” effort…
Adio Footwear Signs European Distribution Deal
Adio Footwear signed an exclusive partnership with Ultra Sport Europe to distribute the brand in the UK and Ireland, starting with Adio's Spring/Summer 2011 lines. Deliveries will start in January. K2 licensed Adio to AL&S in March…
Nautilus Expands Board of Directors
Nautilus, Inc. announced M. Carl Johnson, III has been elected to its Board of Directors…
Gotcha Gains Apparel License Agreement for Infants and Boys
Perry Ellis International entered into a license agreement with Beluga Inc., a subsidiary of the Adjmi Apparel Group, to design, manufacture, and distribute apparel for infants through boys' size 20 under the Gotcha brand name…
Moving Comfort to Honor Woman at Outdoor Retailer Show
Moving Comfort will create a wall at the upcoming Outdoor Retailer Show where women can post words of inspiration, calling out what makes them fit and powerful…
Outdoor Research Sponsors Connecting the Gems
Outdoor Research announced its support of Connecting the Gems, a two-person expedition to understand wildlife connectivity and the relationships between people and nature…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal