Deckers Brands reported earnings in the company’s second quarter ended September 30 that arrived far ahead of company guidance due to improving gross margins and lower than planned SG&A expenses. Among brands, Hoka One One delivered another quarter of robust sell-throughs while Ugg’s primed for strong holiday selling.
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
Puma Sees Strong Start In Return To Basketball
Puma raised the company’s outlook for full-year sales and operating profit as the company reported strong sales growth in the third quarter in the Americas and Asia. Puma’s first basketball shoe in 20 years has been well-received, but Puma officials indicated there’s more work to do. On a conference call with journalists, Bjørn Gulden, CEO, said, ”The father will remember that Puma was in basketball. The son doesn’t.”
Asics Signs Andres Iniesta
Asics announced a multi-year sponsorship deal with Spanish football star Andrés Iniesta. He had been with Nike. The signing signals Asics’ vision to expand the company’s football business and reach more audiences across Asia and beyond.
Shimano’s Q3 Profits Sink On Cycling Weakness
Shimano Group reported operating income fell 15.4 percent in the third quarter ended September 30 due to lower revenues and earnings in the company’s cycling division. In North America, sales of Bicycle Components in the nine months at retail were “on par with an average year and distributor inventories remained at an appropriate level.”
Jury Finds Three Defendants In Adidas Basketball Corruption Trial Guilty
All three defendants in the college hoops corruption trial, Adidas executive James Gatto, former Adidas consultant Merl Code and former sports agent Christian Dawkins, were found guilty Wednesday by a federal jury.
Vans, Adidas And Lululemon Finding Teen Love
Vans became the fastest-growing brand in Piper Jaffray’s semi-annual Taking Stock With Teens survey while overtaking Nike as the No. 1 footwear brand among upper-income females. But Nike/Jordan improved mindshare as “top trend” and positive momentum with teens was also seen for Adidas, Lululemon, Champion, Crocs and several other brands in the active lifestyle space.
The North Face Sees Lifestyle Offerings Driving Q2 Momentum
With continued over-sized growth for The North Face in the EMEA region and some improvement in the Americas in the second quarter due to strengthening demand for lifestyle apparel offerings, VF Corp. slightly raised the company’s sales outlook for the outdoor brand for the current fiscal year.
Timberland’s Struggles Continue In Q2
Timberland saw a small sales decline in the second quarter ended September 30 due to the impact of a customer bankruptcy in the workwear channel and the timing of shipments. VF Corp., the brand’s parent, still expects Timberland to show a gain of 2 to 4 percent in fiscal 2019.
Skechers Seeing Boost From Chunky Shoe Trend
Shares of Skechers USA rose $3.60, or 13.8 percent, to $29.72 Friday after the company reported earnings topped guidance in the third quarter, thanks to tigher cost controls. A healthy bounce-back was also predicted for the fourth quarter, led by a return to growth in the company’s domestic-wholesale segment with the help of robust demand for the brand’s D’Lites chunky style.
Study: China Tariffs To Accelerate Nearshoring Of Apparel
In a new report, McKinsey & Co. predicts that nearshoring–or sourcing in the U.S. or countries close to the U.S.–will accelerate in the apparel industry in the years ahead. Many trends (e.g., speedy fashion shifts requiring quick turnarounds, advances in automation, sustainability concerns) are arriving to make nearshoring more attractive as others (e.g., rising wages in Asia, China tariffs) are making sourcing from Asia less so.
Cowen Calls Out Active Lifestyle Upstarts
In a note, analysts at Cowen Group highlighted six up-and-coming or rebounding brands – Fila, Puma, Rhone, Allbirds, Fanatics and StockX – that are causing some disruption in the active lifestyle space with the potential to do more.
Fitness Takes A Hit With Sears Bankruptcy
In a blow to a number of fitness equipment suppliers, Sears, as expected, on Monday filed for bankruptcy protection. One fitness company, Icon Health And Fitness Inc., landed on Sears’ list of the top-20 unsecured creditors, owed $12.1 million.
Implus Amplifies One-Stop-Shop Empire With SKLZ
In an interview with SGB Executive, Seth Richards, CEO of Implus, and Todd Vore, president, discuss the company’s game-changing acquisition of SKLZ, what it means to its expanding fitness platform and the evolution of Implus’ dynamic one-stop-shop solution for accessories that now covers 20 brands.
Report: Sears May Liquidate Before Holiday Selling
A bankruptcy filing by Sears Holdings, the parent of Sears and Kmart, is expected as soon as Monday when a major debt payment comes due. But sources told the Wall Street Journal that some of the company’s major lenders are pushing for an outright liquidation to avoid any bankruptcy restructuring phase. A liquidation would waylay the fitness equipment category and add promotional pressures to holiday selling.
Kevin Plank Discusses Under Armour’s Vision Quest
Speaking last week at the Advertising Week conference in New York City, Under Armour’s Kevin Plank spoke about the importance of brand values in driving sales and earning advocacy. The brand’s recent sales slump, according to the CEO, is partly because management neglected the company’s core purpose after years of growth.
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