Foot Locker and James Harden Launch Internet Campaign

Foot Locker, Inc. announced that NBA star James Harden, is challenging the Internet to a game of HORSE, the popular basketball pickup game. Starting Sept. 24 through Oct. 1, fans can submit videos of their best shots using Vine, Instagram or YouTube and t

ALPB Launches Licensing Program

The Atlantic League of Professional Baseball (ALPB) announced its inaugural group of retail product licensees. Initial ALPB retail product licensees include: Badger Sportswear, Inc.; Beveridge Marketing; Bimm Ridder; BWM Global, Inc.; Halloway…

Shoe Carnival to Throw September Shoe Parties

Shoe Carnival will host a VIP footwear fashion party to introduce customers to new brands and styles for fall at participating Shoe Carnival locations. The Shoe Party will take place on Sunday, Sept. 28…

Shock Doctor Partners with Kevin Love

Shock Doctor signed professional basketball star Kevin Love in a focused venture to reduce the frequency and severity of facial injuries by increasing adoption of mouthguards among basketball players at every level of competition. Love will wear Shock Doc

STX Sponsors Two Elite British Field Hockey Clubs

Baltimore-based STX, LLC, the maker of lacrosse, field hockey and golf equipment, announced the sponsorship of two English Premier League field hockey clubs, Wimbledon Hockey Club and East Grinstead Hockey Club…

Fleet Feet Opening in Oak Park, IL

Fleet Feet will expand into a former Competitive Foot space in Oak Park, IL. The store will be operated by Fleet Feet Chicago, run by Dave Zimmer and his wife, Lisa.