Under Armour said the Baltimore Ravens learned a hard lesson from the domestic violence scandal involving former player, Ray Rice, but it also recommitted to its sponsorship arrangement with the NFL team.
Under Armour said in a statement, “Under Armour believes domestic violence, in any form, against anyone, is unacceptable,” the company said afterward. “The Ravens have acknowledged that they have made a mistake in their initial handling of this situation. They have learned hard lessons and vowed to implement a policy to ensure it doesnt happen again. We value our relationship with the Ravens and they have been a tremendous partner in a shared initiative to strengthen the Baltimore community. We believe they will work through this and find ways to have a positive societal impact in efforts to stem domestic violence.”
In 2012, Under Armour expanded its relationship with the Ravens with a 10-year agreement that included naming rights on the team’s practice facility. The two also agreed to collaborate on a series of community and youth projects.