Gore-Tex Footwear Partners with Back on My Feet

W.L. Gore & Associates, inventor of Gore-Tex products, has partnered with Philadelphia’s Back on My Feet organization, which utilizes running to create self-sufficiency for those experiencing homelessness, for the 2014 Gore-Tex Philadelphia Marathon

Sorel Opens First Pop-Up Store

Sorel opened its first-ever seasonal branded retail store at 345 W. 14th St. in Manhattan’s Meatpacking District. The store will open on October 30 through February 2015…

Steve Madden’s Q3 Earnings Dip

Steve Madden reported sales in the third quarter slipped 0.7 percent to $392 million. Net income was down 10.9 percent to $39.2 million, or 62 cents a share. The company said sales were softer than anticipated, particularly at its retail stores, due to a

Saucony Launches Whoa Marketing Campaign

Coinciding with the TCS New York City Marathon, Saucony is launching the Whoa marketing campaign, the new multichannel global marketing platform that “articulates − with just one word−the absolute expression of delight and surprise that runner

Asics Opens NYC Flagship Location

Asics opened a flagship location in New York City on 42nd Street between Broadway and Sixth Avenue. The store features a floor-to-ceiling glass exterior on the front of the building and an old New York City Subway car from 1961 inside…

Big 5’s Q3 Net Down; Sales Trends Improving

Big 5 Sporting Goods reported a modest decline in third-quarter earnings due to continued softness in demand for firearms, ammunition and related products and the promotional retail climate. But sales turned positive in the second half of the quarter and

Skechers Launches NYC Marathon Marketing Campaign

Skechers Performance Division announced the release of a New York inspired advertising campaign and product line to celebrate the upcoming marathon in New York City on Nov. 2, 2014. The advertising campaign highlights the new spring 2015 GOrun 4 shoe and

Asics America Honors A Marathon Way Of Life

In celebration of every type of marathoner, Asics America, an official sponsor of the New York City Marathon for over 20 years, is bringing its “We Are Marathoners” campaign back to the Big Apple for this year's TCS New York City Marathon. The multi

Iconix’s Q3 Revenues Grew 6 Percent

Iconix Brand Group, Inc. reported total revenue for the third quarter of 2014 was approximately $113.8 million, a 6 percent increase as compared to approximately $107.2 million in the third quarter of 2013…

Adidas and AKTIV Accelerate Cancer Research Efforts

Adidas is celebrating its five year anniversary as AKTIV Against Cancer partner with its charitable apparel collection and a social media activation at the New York City Marathon. This year, Adidas is donating 100 percent of its in-booth AKTIV apparel sa