REI Appoints First Chief Creative Officer

REI hired Ben Steele as the company's first chief creative officer. Steele most recently served as executive creative director at Hornall Anderson in Seattle, a globally recognized brand experience design agency with additional offices in London and

GoPro Files for Secondary Offering

GoPro Inc., which went public in June, filed plans Monday for an offering of $800 million in shares. The company plans to offer $100 million in shares, while current shareholders will sell the remaining $700 million…

Crocs Names McKinney Global Advertising Agency of Record

Crocs Inc. tapped McKinney as its global advertising agency of record, effective immediately. The agency's branding and marketing efforts around Crocs' existing “Find Your Fun” positioning will be led out of New York and will focus on markets in

Puma’s Q3 Profit Slides, Sales Show Some Recovery

Puma SE reported third-quarter earnings slumped 45 percent, largely due to marketing investments to supports its Forever Faster global marketing campaign and currency fluctuations. But earnings came in line with internal expectation and sales were slightl

Nike Terminates Contract with Adrian Peterson

Nike Inc. has severed ties with Minnesota Vikings running back Adrian Peterson after his plea agreement to a misdemeanor assault charge over striking his 4-year-old son. Nike previously suspended Peterson’s endorsement contract in September…