Active Ride Shop announced the grand opening of two new retail stores in Southern California this month. These openings mark the next steps in the companys strategic growth plan to build on current momentum and expand the business into new markets. The new Redlands store will open this Saturday, Nov. 15, and the new Oxnard location will open the following Saturday on Nov. 22.

Active Ride Shop is positioned for significant expansion over the next few years, and the executive team views these two store openings as the beginning of the companys next phase of growth, said Rick Mina, president of Active Ride Shop. Active is continuing to strengthen its partnerships with authentic skate and snow brands as it develops the business. These actions can be seen in the product mix at the new stores, and by Nyjah Huston and the DC skate team celebrating the new store launches with us.

For the last 25 years, Active Ride Shop has been a staple in the SoCal skate and snow scene. These two new locations will bring Active Ride Shops footprint up to 23 retail locations in Southern California. Below is information on the store opening events:

Active Ride Shop Redlands Store Grand Opening Event:

When: November 15, 2014 at 9:00 a.m.

Where: Citrus Plaza

27514 W Lugonia Ave

Redlands, CA 92374

Event Highlights:

· Signings by the DC Shoes Skate Team at 2 p.m.

· Complimentary gift cards for the first 150 people in line for the day (ranging from $10-$100 in value)

· Free gift bag for customers that spend over $100 (while supplies last)

Active Ride Shop Oxnard Store Grand Opening Event:

When: November 22, 2014 at 9:00 a.m.

Where: The Collection at Riverpark

600 Collection Blvd

Oxnard, CA 93036

Event Highlights:

· Signing by DC Shoes Skate Team at 2 p.m.

· Complimentary gift cards for the first 150 people in line for the day (ranging from $10-$100 in value)

· Free gift bag for customers that spend over $100 (while supplies last)