Nike is pulling a shoe after former NBA superstar Allen Iverson, a long-time Reebok sponsor, alleged the shoe was a tribute to him…
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
Leki Renews Contract with Lindsey Vonn
Leki inked an athlete sponsorship renewal agreement with two-time Olympic Medalist and four-time World Cup Champion Lindsey Vonn to last through the 2018 Winter Olympics in South Korea…
SFIA Urges Congress to Move on Trade Issues
In letters sent to Congressional leaders, as part of a broader trade coalition, the Sports & Fitness Industry Association (SFIA) is requesting retroactive renewal of the Generalized System of Preferences (GSP) and giving the President passage of Trade Pro
Keen Hires Verde Brand Communications
Keen hired Verde Brand Communications as its public relations and brand communications agency of record…
Ugg Launches Holiday Ad Campaign
Ugg Australia unveiled a multi-channel campaign, titled “Twinkling Lights,” created to showcase “how the holidays are full of magic” with a focus on a “glittering update” to the classic short boot…
Foot Locker Launches Holiday Ads
Foot Locker, Inc. unveiled four new, humorous commercials in support of the brand's third annual “Week of Greatness.” The 30-second spots star boxing legend Manny Pacquiao, WWE Superstar John Cena and NBA Stars James Harden, Tim Duncan and Derrick Ro
Zappos.com Partners with Feeding America
Zappos.com, Inc. will celebrate Black Friday through Cyber Monday by donating 10 meals per order placed on Zappos.com in partnership with Feeding America, the leading domestic hunger-relief charity…
Lids to Offer NBA Apparel Customization
Lids Sports Group tips off the 69th season of the National Basketball Association (NBA) with its first-ever retail offering of customizable and personalized NBA apparel and headwear. Through a unique partnership with the NBA, fans can customize the new Ad
L.C. Industries, Inc. Changes Name
L.C. Industries, Inc., the travel and outdoor accessories company, has changed its name to LCI Brands…
Cabela’s to Open Stores in Virginia and Ontario
Cabela’s Inc. plans to open stores in two new markets: Gainesville, VA, and Ottawa, Ontario, Canada. Gainesville will open in 2017 and Ottawa in 2016…
My Asics Upgrades iOS App for Adaptive Training
My Asics, the adaptive training program for runners, released the latest version of its iOS app featuring SteadyPace, a new, real-time visual pace indicator, now in Beta, that helps runners actively adjust their pace as they run in order to train more eff
Modell’s to Sponsor NYCFC
New York City Football Club (NYCFC) has announced Modell's Sporting Goods as their official sporting goods retail partner as they gear up for their inaugural Major League Soccer Season…
Report: Nike Doubles Headquarters-Expansion Plans
Nike is planning to doubling the size of the headquarters-expansion project originally set two years ago, according to The Oregonian. Revised plans call for the building of two office buildings and two parking garages on the northeast side of its World He
Dick’s SG’s Q3 Reaches High End of Guidance
Dick's Sporting Goods reported a slight decline in earnings in the third quarter, but results came in at the higher end of guidance. Consolidated same-store sales increased 1.1 percent with “continued pressures” in golf and hunting keeping comps at t
Hillsound Equipment Welcomes Camille Egdorf to Fly Fishing Ambassador Team
Hillsound Equipment, the maker of winter and fishing footwear traction and gaiters, added fly fishing guide, Camille Egdorf, to the brand’s ambassador team…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal