A report by Juniper Research has found that fitness wearables in-use will more than treble worldwide by 2018 with over 70 million devices in-use, compared to an estimated 19 million in-use devices this year. Juniper expects fitness to remain the dominant
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
Report: Fitbit Exploring IPO
Fitbit Inc is in talks with banks for its initial public offering in the United States, according to a report by Bloomberg. Sources told Bloomberg that Morgan Stanley would lead the IPO and the offering could raise up to $150 million…
Andy Murray Signs Sponsorship Deal with Under Armour
Under Armour has signed British tennis champion Andy Murray as its brand ambassador in a four-year deal. The deal, confirmed on the Andy Murray blog this morning, will see the 2013 Wimbledon champion wear sports apparel, footwear, and accessories from the
Spalding Appoints Marketing Director
Spalding named Kenyatta Bynoe senior director of marketing. Bynoe replaces Wendy Unger-Moore who has taken a position overseas with Fruit of the Loom, parent company of Russell Brands, LLC, the owner of the Spalding(R) brand…
Eddie Bauer Collaborates with Stylist Ilaria Urbinati on Fall 2015 Collaboration
Eddie Bauer is partnering with renowned celebrity stylist Ilaria Urbinati on a limited-edition 28-piece menswear collection set to debut in the Fall of 2015…
Ugg Picks Super Model, DJ to Star in Winter 2015 Campaign
The Ugg brand, a division of Deckers Brands, announced the debut of its Winter 2015 “This Is Ugg” brand marketing campaign starring supermodel Chrissy Teigen and…
Rider Sandals Sponsors Brazilian World Travelers
Rider Sandals will sponsor a “two year couchsurfing trip around the world.” A couple, Rômulo Wolff, 34, and Mirella Rabelo, 32, have left behind good jobs, their salaries and stressful lives in São Paulo, Brazil to travel around the world…
Mastercard: Holiday Season Revenues Rose 5.5 Percent
Overall, retail sales during the Black Friday to Christmas Eve period — excluding automotive sales — increased 5.5 percent in 2014, according to Mastercard Spendingpulse’s initial view on the 2014 U.S. holiday shopping season. The increase is in lin
Liz Dunn Launches Talmage Advisors
Liz Dunn, retail expert and equity research analyst, has founded Talmage Advisors Inc., a strategic consultancy serving the retail and branded consumer products segments…
Former TSA CEO to Lead Guitar Center
Guitar Center appointed Darrell Webb, formerly chairman and CEO of The Sports Authority, to be the company’s new president and chief executive officer…
Altamont Capital Invests in Hybrid Apparel
Altamont Capital Partners has partnered with existing shareholders to lead a strategic investment in Hybrid Apparel (Hybrid), a leading supplier of branded, licensed and private label apparel. Current shareholders, including Hybrid Founder and CEO Jarrod
Two Thirds of Shoppers to Buy at Least Half of Their Gifts Online
New Mintel research conducted just this month finds that two thirds (67 percent) of online holiday shoppers plan to buy at least half of their presents online. The number climbers even higher among Millennials, Generation X and those with…
Japan’s Yomiuri Giants to Wear Under Armour in 2015
The Yomiuri Giants, Japan’s best-known baseball team, will be outfitted by Under Armour in 2015, under a new agreement. The multi-year apparel and accessories partnership was announced in Tokyo by the team and Dome Corp., which is licensed to sell t
Bass Pro’s Debt Ratings Unimpacted by Fishing Holdings AcquisitionNo Impact on Debt Ratings
Moody's Investors Service said that Bass Pro Group, LLC's Dec. 11, 2014 announcement that it has agreed to acquire fishing boat maker Fishing Holdings, LLC from Platinum Equity is a modest credit negative because leverage will increase moderatel
New Era Cap to Make Golf Caps
New Era Cap announced the introduction of technologically advanced caps designed to meet the specific performance needs of golfers. The company is making the caps available to a limited number of golf shops in 2015. New Era Golf signed a four-year deal wi
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal