SMS Audio, LLC, an audio headphone and accessories brand from Curtis “50 Cent” Jackson, announced that NFL player, Rob Gronkowski, joined SMS Audio as a global brand ambassador…
Author: Thomas J. Ryan
Thomas J. Ryan
Senior Business Editor | SGB Media
tryan@sgbonline.com | 917.375.4699
Adidas Partners with Interactive Health Technologies
Adidas announced a new partnership set to pave the way for a new age of fitness technology in schools. During a presentation at the Consumer Electronics Show (CES) in Las Vegas, the global sports brand revealed collaboration with Interactive Health Techno
Reports: Acushnet Exploring IPO for 2016
Acushnet, the parent of Titleist and Footjoy, has hired Solebury Capital to advise on a potential IPO, according to Reuters. The offering isn't expected to happen until 2016…
HPIL Partners with Fudokan Shotokan Karate-Do Federation
HPIL Holding entered into a license agreement with World Traditional Fudokan Shotokan Karate-Do Federation, a worldwide karate federation based in Switzerland…
CEA: Fitness Wearables Expected to Reach $1.8B in 2015
Led by the popularity of activity tracking devices, health and fitness devices are projected to lead unit sales among all wearables in 2015 with a projected 20 million units. Revenue is expected to surpass $1.8 billion in 2015, according to the Consumer E

Russell Athletic Presents Fight Like Dylan Award
Russell Brands, LLC announced Shoreham-Wading River High School as the recipient of the fourth annual “Fight Like Dylan Award,” which honors the courageous life of Dylan Rebeor, a high school football player who lost his battle with cancer an
NSGA Supports Federal Mediator to Help West Coast Ports Contract Dispute
NSGA applauded the arrival of a federal mediator to help the stalled contract talks between West Coast dockworkers and their employers…
Upbeat Outlook for 2015: Execs Speak Out
With the economy improving and a health & wellness trend providing a boost for most categories, 2014 appeared to have turned out to be a solid to strong campaign for most companies in the sporting goods industry. What's up for 2015? Sports Executive
Mizuno Hires VP, Product Management, Running Division
Mizuno USA appointed Mark Sheehan as vice president – product management, running division. Sheehan will report to Dick Lyons, Senior VP/GM – product divisions. Nike, Puma, Reebok and K-Swiss. Most recently, Sheehan was President of his own firm, Materia
Puma and United Legwear and Apparel Co. Form New Kids Apparel Joint Venture
Puma and United Legwear & Apparel Co. LLC (ULAC) are entering into a joint venture in North America for the production, sales, marketing, and distribution of Puma children's apparel from infant through boys' size 20 and girls' size 16. The
Vans Kicks Off Sixth Annual Custom Culture Art Competition
Vans is inviting high school art students around the country to join in the sixth annual Vans Custom Culture art competition. In partnership with Americans for the Arts, Journeys and truth, Vans Custom Culture celebrates student creativity and supports ar
Native Shoes Appoints Global Marketing Director
Native Shoes appointed Dominique Morisset as the brand’s global marketing director…
NSGA Sets Team Dealer Program for 2015 Management Conference
NSGA set up the program for released the program the 17th Annual Team Dealer Summit. The 51st Annual NSGA Management Conference and Annual Team Dealer Summit, will be held May 3-6 at the Omni Barton Creek Resort & Spa in Austin, TX…
MonkeySports Opens Denver Metro Location
MonkeySports, the big box retailer of hockey, lacrosse and baseball/softball equipment, opened its first location in Greenwood Village, CO; a 30 minute drive from Denver. The 15,125-square-foot superstore…
Top Fitness Trends for 2015
The American College of Sports Medicine (ACSM) announced its annual fitness trend forecast based on survey responses from thousands of fitness professionals. Body weight training, high-intensity interval training, educated/experienced fitness professional