Adidas Partners with Interactive Health Technologies

Adidas announced a new partnership set to pave the way for a new age of fitness technology in schools. During a presentation at the Consumer Electronics Show (CES) in Las Vegas, the global sports brand revealed collaboration with Interactive Health Techno

Russell Athletic Presents Fight Like Dylan Award

Russell Brands, LLC announced Shoreham-Wading River High School as the recipient of the fourth annual “Fight Like Dylan Award,” which honors the courageous life of Dylan Rebeor, a high school football player who lost his battle with cancer an

Upbeat Outlook for 2015: Execs Speak Out

With the economy improving and a health & wellness trend providing a boost for most categories, 2014 appeared to have turned out to be a solid to strong campaign for most companies in the sporting goods industry. What's up for 2015? Sports Executive

Mizuno Hires VP, Product Management, Running Division

Mizuno USA appointed Mark Sheehan as vice president – product management, running division. Sheehan will report to Dick Lyons, Senior VP/GM – product divisions. Nike, Puma, Reebok and K-Swiss. Most recently, Sheehan was President of his own firm, Materia

Vans Kicks Off Sixth Annual Custom Culture Art Competition

Vans is inviting high school art students around the country to join in the sixth annual Vans Custom Culture art competition. In partnership with Americans for the Arts, Journeys and truth, Vans Custom Culture celebrates student creativity and supports ar

MonkeySports Opens Denver Metro Location

MonkeySports, the big box retailer of hockey, lacrosse and baseball/softball equipment, opened its first location in Greenwood Village, CO; a 30 minute drive from Denver. The 15,125-square-foot superstore…

Top Fitness Trends for 2015

The American College of Sports Medicine (ACSM) announced its annual fitness trend forecast based on survey responses from thousands of fitness professionals. Body weight training, high-intensity interval training, educated/experienced fitness professional