SMS Audio, LLC, an audio headphone and accessories brand from Curtis “50 Cent” Jackson, announced that NFL player, Rob Gronkowski, joined SMS Audio as a global brand ambassador. Announcing the news at CES 2015, Gronkowski will promote the brand by way of social media as well as provide support via advertising campaigns and other marketing initiatives.

“As an athlete, I’m always on the hunt for the best fitness gear – and headphones are no exception,” said Gronkowski. “The SMS Audio Sport headphones, especially the BioSport heart rate monitoring earbuds, have the features I need when it comes to getting the most out of my workout.”

Gronkowski is a tight end for the New England Patriots of the National Football League (NFL). After a successful collegiate career at the University of Arizona, he was selected by the New England Patriots in the second round of the 2010 NFL Draft. Recently named to the 2014 All-Pro team, Gronkowski is also a 3-time Pro Bowler (2011, 2012, 2014), set an NFL record for receiving yards by a tight end in a single season and set the NFL all-time record for touchdowns by a tight end in a single season.

“We’re excited to welcome Rob to the SMS Audio family as he continues, what has been a great season, into the playoffs,” said Jim Lamie, vice president, marketing of SMS Audio. “We believe his representation within the football and athletic community is a perfect fit for the SMS Audio Sport headphones and look forward to leveraging this relationship for years to come.”

“Rob is at the top of his game and able to show the value of incorporating fitness technology on and off the field,” adds CEO 50 Cent. “He truly exemplifies the qualities behind SMS Audio and the Sport line, and will be a respected voice behind our brand.”